William Eastman MANAGING PARTNER IBGR evp of demand management
"Life only makes sense in retrospect; a life, a career can only be lived in real-time and therefore nothing is predictable or inevitable.”
How I Got Here I am a serial entrepreneur with 5 startups and over 43 years in business. That includes training, consulting, and management experience working with leaders in manufacturing, pharmaceuticals, software, hospitality, higher education, and online services. I had a great learning experience working with Fortune 50 companies.
Twenty years ago, I shifted to fractional consulting and turnarounds with small businesses. That decision was based on my experience working in economic development in Africa with the United Nations Development Programmes. This led to one conclusion for the rest of my career - bring corporate consulting to entrepreneurs.
I have a different view of things than traditional media and consulting. The lessons we learned turning around a small radio station taught me two things: I love the industry, and it has no future. Loving the industry satisfied a need that was decades old. Answering the question of how do we bring corporate consulting to where it will have the greatest impact - small business? It was obvious the medium of audio, broadcasted globally, could reach the 375 million small business owners employing 57% of everyone in the private sector. Finally, after years of working on finding a business model and delivery method, I had the answer.
Radio, AM in particular, is a bandwidth without a profit model. The last 3 decades of syndicating political speech and automating radio stations were spent. What if we used the radio spectrum and the internet to niche the market and provide insights and tools critical to starting, growing, and exiting a business?
What if the radio was the plumbing bringing water to your house, and the water was consulting? This different approach is instilled in everything we do at IBGR. Our principles are to provide entrepreneurs with everything they need to build generational wealth and create jobs regardless of their geographic location.
Everything we do is demand-based; what is required to start fast and successfully, what is required to scale the business with growth that can be sustained, how does the owner achieve their end game. As serial entrepreneurs, we understand owners need to feel connected. All of us want feedback and control. We want instant response to decisions and the agility to implement. We want the ability to deploy resources efficiently and accelerate momentum to create quick wins.
At IBGR, we understand the relationship between the owner and their business, their investment and risks in this act of creation. If you would like to explore business opportunities between our two organizations, please BOOK A MEETING.
Donna Kunde MANAGING PARTNER/founder eVP OF talent ManagEMENT
"When we begin to see the world from the inside out, life will happen through us instead of to us."
Donna Kunde is one of IBGR's founders and started her career in radio at WNTW on it's Sales 2020 Show. In her role as EVP Supply Management she is responsible for day-to-day station operations and the quality of programming - both show topics and OnAir Talent.
She is an internationally recognized Business Coach and Trainer bringing 20+ years’ experience in military leadership. Donna has been a serial entrepreneur for the last 25 years owning a range of businesses experiencing the unique challenges solopreneurs face with small business growth.
In addition to her entrepreneurial background, Donna brings 35 years of academic and applied cognitive and behavioral science experience to the IBGR Network. Her specialty is helping organizations navigate through change, challenge and tragedy. The combination of her intensive study of the mind, plus practical applications in human potential, Donna provides a unique perspective on leadership, personal growth, sales, communication, and team building.
A high point of Donna's training career happened when she accompanied Dr. John C. Maxwell and his team on a country transformation mission. At the request of the Costa Rican government, the Maxwell team successfully trained 15,000 Round Table facilitators in three days, resulting in a 2% transformation of that nation and projected to reach another 60,000 Costa Ricans the following week. Her trademark energetic communication style and teaching skills have earned her a reputation as a highly effective speaker and respected facilitator.
Catch Donna every Thursday @2pm EDT for "Building Success Habits".
Steve Sweeney IBGR Director of Talent Development
Steve joined IBGR in December of 2021 bringing his considerable expertise in the development of people, specifically in a networking and presenting capacity. Currently he is the Owner and Head Trainer of ARTA, the Australian Referral Training Academy. His maxim, it’s better to attract buyers than to sell, is the cornerstone of his philosophy and guides every detail of the company. Steve has trained thousands of business owners and their sales teams to attract business via referrals through such organizations as BNI and Business in Heels. Now he’s working to assist various co-working spaces to recover from COVID and a host of independent networking groups.
Steve's role at IBGR is to help transform business owners with considerable expertise in their field into On-Air Talent who know how to win the hearts and minds of their audience. His training takes them through how to –
Build a Show
Build a Season
Build an Audience
Develop a likable On-Air Persona
Turn Listeners into Customers
This enables presenters to become persons of influence in their area of expertise by boosting their credibility, reach and ability to connect with their audience in the broadcasting environment. Interested in learning more about becoming an announcer at IBGR?
Catch Steve every Wednesday @12pm AEDT for "The Referral Guy".
STEVEN SOTO IBGR CHIEF MARKETING OFFICER
Your story is the same old song — sung with a new singer.
That’s not really such bad thing…
And we’re all well aware of the fact that most stories are just retellings of older stories. Some will huff and buff about that.
Others might shed a tear, and pour one out for the hommies because “new is dead” and it’s never coming back…
But I’m a little more optimistic.
I think that’s what makes it so damn easy for us to all relate with one another.
The fight against the forces of evil has been told 101 different ways and will continue to be told in slightly newer ways.
Make no mistake though, it’s the same story — just with new faces, but the stacks and conflict are very much the same.
Sometimes we prevail and fight the good fight, other times it ends in a tragedy, but it begins again. Over and over.
As unoriginal as it may be, I will never get tired of that story.
And I’m sure you won’t tire of it either.
It’s our unoriginality that makes us relatable to one another. How can that be so bad?
GLENDA THOMPSON IBGR DIRECTOR OF PUBLIC RELATIONS
Glenda Thompson has worked as a Public Relations Consultant and Freelance Photojournalist predominantly in South Africa, but also in Swaziland, Zambia and Peru for the past thirty years. She specialises in corporate public relations, in-house journals, company magazines, and travel and community journalism. She has worked closely with large corporations, putting together well planned and orchestrated public relations programmes. She has also worked with communities, introducing various educational and health programmes through her writing and skilfully put together PR campaigns. Born and educated in Zimbabwe, Glenda has a degree in communications advertising and marketing and is a Chartered Member of the Public Relations Institute of South Africa (PRISA).
Catch Glenda every Thursday @2pm GMT for "Get You Noticed!".