Q9. What Was the rationale for changing the programming in july?

There are a couple of reasons, mostly an attempt to make it easier for you, the listener, to select the Show that has the most value to you.

The other issue is to model the information provided during each show. Every quarter we review every element of the business to determine what upgrades based on your feedback and our experience providing 24X7 programming are necessary.

Our focus is on the 3 areas:

• Your experience with the radio shows and website
• Our experience delivering the shows
• Ongoing analysis of the market

Our review of the 2QTR drove the changes you see today and throughout the 3QTR.
​eman