BIZTALKRADIO (REAL HELP WANTED SERIES): SHOW 4 ATTRACT THE BEST BY APPEALING TO THEIR ASPIRATIONS - LISA ASKWITH & WILLIAM EASTMAN

As an introduction to this section, we would like to thank Strauss and Howe's "Forth Turning" for providing a model to expand upon.

​The following table is a synopsis of several studies and publications on generations. Each generation is approximately 20 years in duration and affected by parenting and major events occurring during adolescence. The exact date when Generations transition from one to another is determined by a catalytic event. 

Issue	GenB	GenX	GenY	GenZ
Age Range	57-75​	45-56	26-44	?-26
Crisis Events	Civil Rights, Vietnam War, Cold War, Space Race,	Watergate, Energy Crisis Dual Income Families, Downsizing,	Digital Media, AIDS, 9/11,  Divorce, Helicopter Parents	Cancel Culture, Gay Rights, Stagnate Wages
Catalytic Event	Assignation of Kennedy	Election of Reagan	Financial Collapse	?
Work Ethic	Driven, Workaholic, Establish Self Worth in Work	Balance, Work Smarter with Great Output, Self-Reliant	Ambitious, Multitasking, Tech Enabled	Uncertain, 1:1 Interactions, Confident but Anxious
Work/Life Balance	Hesitant to Take Off, Work/Family Imbalance	Clear Boundaries Between Work & Home	More Than Work/Family - Includes Social Responsibilities	Resembles GenB than GenY
Job Aspirations	Ability to Shine or be the Star, Fit with Vision / Mission / Values	Cutting Edge Company's, Flexible Scheduling, Input Based on Merit - Not Seniority	Challenging Work - Nothing Boring, Ethic Leadership, Flat - Not Hierarchical Structure	Making Monday & Having a Career
Lead Role	Consensus, Collegial	Competence, Everyone Equal	Individualistic - Tailored to Them	Emotionally Intelligent
Follower Role	Prophets	Nomads	Heroes	Artists