(BIZTALKRADIO) SHOW 14: PROBLEM 2 - THE BUSINESS IS NOT SEXY ENOUGH - WILLIAM EASTMAN

Problem 2: My Business Is Not Sexy Enough. Solution: Become a College Basketball Coach - Become Training for Greatness. Instead of advertizing for a Waitress, Server, or Bartender, what if your advertizements were "Learn How to Own Your Own Bar?" 

You area successful entrepreneur and business owner looking to mentor interested people in learning the industry. We will show you haw to start, grow, and exit your business and pay you while learning the business..

SEGMENT ONE
Starting here you are building the case for skill mastery is essential to the success of your business, any business. You are having a direct effect on building a winners work ethic with new employees.

The Industry (0-3 months)

• Practicum #1 Basic Level Jobs
• Practicum #2 Cross Training
• Practicum #3 Managing Training & Development
  

SEGMENT TWO
This is where you hook them with greater responsibility and the opportunity to influence events. Showing what good leadership and management looks like forces everyone in the organization to up their game.

Leadership & Management (4-6 months)

• Practicum #4 First Line Supervision
• Practicum #5 Second Level Management
• Practicum #6 The Executive Function
  

SEGMENT THREE
If they are still with you at this point, you really have budding entrepreneurs and future leaders for your expansion. Additionally you are training them to have the same eye for cost and margin as you do.

Cash Flow Management (7-9 months)

• Practicum #7 Activity Based Costing
• Practicum #8 Margin Pricing
• Practicum #9 Budgets & Forecasting

SEGMENT FOUR
Since you didn't growth them out back, your employees are members of the community and should be your Ambassadors. Teaching them final set of business owner skills will take advantage of their local knowledge to build marketing approached that connect.

Marketing & Sales (10-12 months)

• Practicum #10 Creating An Identity
• Practicum #11 Becoming the Preferred Choice
• Practicum #12 Customers for Life

"The World Of Business At Your Finger Tips"

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