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Programming UpdatesBig Changes @IBGR Next Week Like all startups/Stage II businesses, we are learning and adapting as we go. The challenge of running a global operation constricted by local time changes is how to optimize the schedule. If your primary product is selling time like a radio station, then giving away time is a financial issue. We are shifting from a 6 hour programming cycle per market (6 hours X 4 markets = 24 hours) to 4 guaranteed hours with 2 additional hours that shift with time changes. Here are the 4 guaranteed hours - our hosts and show themes will always will be broadcasted locally at these times:
The next issue is the remaining 2 hours a day per market. Without getting into the nuances for when local time shifts from Standard to Daylight or the opposite, the following is our NEW special show times:
Look for a new approach to show programming in these times. If you have any questions go to the Home Page and check out the latest calendar. eman
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NEW CHOICE FOR BUSINESS SEARCHDaily IBGR updates on global small business and radio station news.
AuthorWilliam Eastman is Managing Partner of GrowthWorx Media and handles Operations and Programming for IBGR. Archives
January 2021
CATEGORIESIBGR News |