26 OCT 20 - PROGRAMMING UPDATES

Big Changes @IBGR Next Week
Like all startups/Stage II businesses, we are learning and adapting as we go. The challenge of running a global operation constricted by local time changes is how to optimize the schedule. If your primary product is selling time like a radio station, then giving away time is a financial issue.

We are shifting from a 6 hour programming cycle per market (6 hours X 4 markets = 24 hours) to 4 guaranteed hours with 2 additional hours that shift with time changes. Here are the 4 guaranteed hours - our hosts and show themes will always will be broadcasted locally at these times:

• North American Market 12:00 - 4:00pm (New York)
• Australasia Market 8:00 - 12:00pm (Sydney)
• South Asia Market 9:30 - 1:30pm (Mumbai)
• Prime Meridian Market 11:00 - 3:00pm (GMT)

The next issue is the remaining 2 hours a day per market. Without getting into the nuances for when local time shifts from Standard to Daylight or the opposite, the following is our NEW special show times:

• North American Market 10:00 - 12:00pm (New York)
• Australasia Market 12:00 - 2:00pm (Sydney)
• South Asia Market 8:30 - 9:30am and 2:30 - 3:30pm (Mumbai)
• Prime Meridian Market 3:00 - 5;00pm (GMT)

Look for a new approach to show programming in these times. If you have any questions go to the Home Page and check out the latest calendar.
​eman