10 Tips to Improve Member Retention in Your Referral Group - Steve Sweeney

Steve Sweeney is The Referral Guy
Welcome to Season 4 Episode 9

Questions? Contact Steve at info@referralacademy.com.au

Episode Title – 10 Tips to Improve Member Retention in 
Your Referral Group
The key to referral group growth is member retention. And here’s the harsh truth – they only stay if they’re making money. All other benefits of membership mean nothing if they are not making money. So get your members making money by following the steps below and you’ll find your referral group retains its existing members and attracts new ones.

​Objectives
To increase Retention in Referral Groups.

Key Benefits
This is important on many levels –

• Members make money
• Improved group stability
• Member camaraderie
• Easy group management
• Easy to attract new members

What You Need to Know 

• Attract the right applicants with a targeted agenda and invitation policy
• Adopt a rigorous selection process
• Select only for category vacancies
• Short, sharp on-boarding process
• Initial referral skills development training in first month
• Assign a suitable mentor
• Monitor progress with against specific KPIs
• Introduce to referral team members
• Run separate training for individual referral teams
• Periodic performance/satisfaction reviews

What You Need to Do

• Gain greater knowledge of each of these points. Learn the details and how to implement them successfully. Each is a vital step along the way to ensuring your referral group is firing on all cylinders. 
• Additionally, learn how proactive member management improves outcomes for the whole group.

Previous Show
Convert Prospects into Clients
If you’re spending too much time in front of clients and not converting enough of them into clients, there’s something wrong with your process. This episode will clear some of your roadblocks and get the cash flowing into your bank balance.

Next Show

Be in Someone Else’s Story
Successful referral marketing is about being in someone’s story. This episode will give you 10 tips to make this happen.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.
​
Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au

​