11 E45-48 (Business Podcasting Made Easy) YOUR PODCAST PROFIT PLAYBOOK — Next Level Strategies & Investing with Donna Kunde & Ben Gioia (“joya”)

S11 E45-48 (Business Podcasting Made Easy) YOUR PODCAST PROFIT PLAYBOOK — Next Level Strategies & Investing with Donna Kunde & Ben Gioia (“joya”) on the IBGR.Network

Welcome to Business Podcasting Made Easy, where you get a roadmap to instant authority & thought leadership with a podcast that you’re proud of. I'm Donna Kunde cofounder of the IBGR.Network, Global Radio Authority & Podcast Expert, and producer of almost 14,000 podcasts. And I’m Ben Gioia, three-time, international best selling author with teachings that reach more than 50,000 people worldwide, all thanks to leveraging my books. We’re your hosts for this 13 week journey.

Before we jump in, remember that if you want direct, live support from us for your business podcast, then contact us today at ibgr.info.

This week we’ll keep walking through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.

So follow the formula each week. And welcome to the show.

Week 12 of 13: YOUR PODCAST PROFIT PLAYBOOK — Next Level Strategies & Investing 
    

1. S11 E45 When To “Get Behind The Mic Again”
   
2. S11 E46 Syndicating Your Podcast 
   
3. S11 E47 Producing a Commercial For Your Podcast
   
4. S11 E48 Marketing & Paid Advertising For Your Podcast​
   

S11 E45 When To “Get Behind The Mic Again”  |IBGR | Donna Kunde & Ben Gioia (“joya”)
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1. “Repetition makes reputation.” — Elizabeth Arden
2. Become a person worth listening to by bringing a whole new level of awareness to your podcast (i.e. seeing from the top of the mountain).
3. When and how will you serve next? What do your people need? 
4. Options: look at your downloads to see what’s most relevant, integrate a “hot topic”, take an item or two from your Playbook, and/or redo your season (interview style, for example). 
5. [TAKE ACTION] Decide when, how and what. Need help? Visit IBGR.info

Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

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S11 E46 Syndicating Your Podcast  |IBGR | Donna Kunde & Ben Gioia (“joya”)
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1. “People are hungry for messages of hope and life. What are you broadcasting?” — Morgan Brittany
2. Become a person worth listening to — by easily upleveling your expertise / authority / thought leadership — from (now) being a radio show host (in addition to being a podcast host).
3. (Most podcasters don’t know this.) There are internet radio stations (like IBGR) that are looking for hosts. This can be a great way to position yourself as an expert and get in front of a new audience… and (like IBGR) be heard in over 183 countries!
4. Research, listen to shows, and choose one station to get started.
5. [TAKE ACTION] Book a discovery call with that station. ​

S11 E47 Producing a Commercial For Your Podcast |IBGR | Donna Kunde & Ben Gioia (“joya”)
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1. “Build something 100 people love, not something 1 million people kind of like.” — Brian Chesky, co-founder of Airbnb
2. Become a person worth listening to by taking your show’s introduction (or offer) and turning it into a 30 or 60 second commercial.
3. You've done the work. You’ve checked the downloads. You know what people want. Apply this wisdom to create a commercial (intro-based or offer-based). 
4. Choose your basis and where you’re going to run it (you’re show and/or someone else’s show).
5. [TAKE ACTION] Write your script based on word count and record. Add music if you want.

Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

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S11 E48 Marketing & Paid Advertising For Your Podcast |IBGR | Donna Kunde & Ben Gioia (“joya”) 
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1. “Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford
2. Become a person worth listening to by investing in marketing and/or advertising that’s not a waste of money (because you know your audience).
3. Until now, you’ve been doing organic marketing. Now it’s time to invest in something that will bring a fantastic return. Many of the same platforms that you’ve been using also offer paid advertising. Don’t worry. It’s totally worth it (as you’ll see when you do your research).
4. Do your homework. Create a listener account (on several potential platforms). Then look into their advertising offers and choose the best one.
5. [TAKE ACTION] Create a paid ad for your podcast.

 
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com

Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor

Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.


Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.



TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today

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