We finish Discipline #2 today by pulling together Disctintifing your Offer and the Customers Experience with a process of Testing. This will ensure when you proclaim to the world its ready - it really is ready.
PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"
We introduced the 5.15.80 Model at the beginning of the Season. It was a combination of research into small business performance and our practical experience from the last 2 decades. You could go to any area around the global with a market based economy and randomly select 1,000 companies, here is the distribution you would find: 5% or 50 companies that own their markets, 15% or 150 companies that are making money, and 80% or 800 companies that are barely surviving.
This series is about how to move from one level up and our concern in this series is the 80%, not how you get here - that story would be too ugly. The focus now is how to create a long-term future for the business and join the 15%.
LISTEN > ENGAGE > APPLY
We are going to cover the 3 methods of testing that are low impact, are not expensive, and will come as close as possible to a guarantee of success.
Disciplines to Date
Key Issues - Owner Perspective:
What You Need to Know
What You Need to Do
Next Week - Part 1: Discipline 3 of 5.15.80: Professionalize Leadership & Management - Rules of Leadership
We are your single, one stop source for business success, period, end of story.
Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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