5.15.80: DISCIPLINE #2 DISCTINCTIFY WITH TESTING - WILLIAM EASTMAN

We finish Discipline #2 today​ by pulling together Disctintifing your Offer and the Customers Experience with a process of Testing. This will ensure when you proclaim to the world its ready - it really is ready.

​PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"

Introduction
​We introduced the 5.15.80 Model at the beginning of the Season. It was a combination of research into small business performance and our practical experience from the last 2 decades. You could go to any area around the global with a market based economy and randomly select 1,000 companies, here is the distribution you would find: 5% or 50 companies that own their markets, 15% or 150 companies that are making money, and 80% or 800 companies that are barely surviving.

This series is about how to move from one level up and our concern in this series is the 80%, not how you get here - that story would be too ugly. The focus now is how to create a long-term future for the business and join the 15%.

LISTEN > ENGAGE > APPLY

Show Objectives
We are going to cover the 3 methods of testing that are low impact, are not expensive, and will come as close as possible to a guarantee of success.

Disciplines to Date

• Discipline #1: Bring Processes Under Control
• Discipline #2: Distinctify Your offer
• Discipline #3: Professionalize Leadership & Management

Key Issues - Owner Perspective:

1. How do make the changes in the offer and the users experience into an improved deal?
2. How do I test this  to ensure we got it right.

What You Need to Know

• Testing with In-House users (1.0)
• Testing during the Design & Development Process with customers (2.0)
• Testing with a Soft Launch - select customers (3.0)
• Testing with a Hard Launch - everybody (3.11 or 4.0)

What You Need to Do

1. ​EPISODE E6.006 MANAGE AGILE PROJECT OUTPUTS - PARTS 1-3
2. EPISODE B2.004 THE PRINCIPLES OF BETA TESTING OR SOFT LAUNCH GOLIVE​
3. EPISODE E2.004 PLANNING & CONDUCTING A SOFT LAUNCH
4. EPISODE B2.005 THE PRINCIPLES OF RELEASE OR HARD LAUNCH GOLIVE

Next Week - Part 1: Discipline 3 of 5.15.80: Professionalize Leadership & Management - Rules of Leadership

1. Follow the 5.15.80 Series all season.​
2. Start your day with the best Global BUSINESS NEWS
3. JOIN the IBGR Community for our FREE eBook
4. DOWNLOAD the IBGR Growth App
5. RESEARCH anything related to Starting, growing, or Exiting a business on the IBGR Network

We are your single, one stop source for business success, period, end of story.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.