Today we start Discipline #6 - Aggressive Marketing & Sales. This the last step in the process of moving from a good business to a leader, a market dominator. Up to now you have revisited and improved both your market coverage and share of business. Then you sliced the market and your offer into smaller pieces. Now you are ready to get aggressive.
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We will cover Discipline 6 in the 3 parts: Frequency of Purchases, Size of Purchases, and Margin of Purchases.
Today's Show: Frequency of Purchases
We will share the statistics of how critical increasing the frequency of purchases is to revenue and profitability. Then we cover techniques you can use that make the numbers come alive. Your role is to determine which methods fit your current customer base.
What You Need to Know
What You Need to Do
Next Week - Discipline #6 - Part 2: Increase the Size of Purchases.. If we are going to achieve market it is going to make more revenue and better margins. You have to finance the improvement and aggressive marketing & sales is your best option.
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