Today we continue Discipline #6 - Aggressive Marketing & Sales. Last week we focused on the frequency of purchases, today the focus is on increasing revenue of each purchase. Imagine the double hit - buy more often and more in each purchase.
This the last step in the process of moving from a good business to a leader, a market dominator. Up to now you have revisited and improved both your market coverage and share of business. Then you sliced the market and your offer into smaller pieces. Now you are ready to get aggressive.
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We are covering Discipline 6 in the 3 parts: Frequency of Purchases, Size of Purchases, and Margin of Purchases.
Today's Show is Part 3 in the process: Size of Purchases
One thing you need to consider and use to evaluate your readiness for this step. You have been collecting information on customer buying habits to enhance persona and combined can provide reasonably accurate data.
This allows you to analyze the data statistically and eliminate allot of train and error and get to a winning solution faster.
What You Need to Know
What You Need to Do
Next Week - Discipline #6 - Part 3: Increasing the Margins of Purchases. If we have increased the frequency and size of purchases the only thing left is improve the margin. Don't miss it!
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