5.15.80: DISCIPLINE #8 - FUTURE COMPETITIVE ADVANTAGE & HOW WE DO BUSINESS - WILLIAM EASTMAN
Today's Show focuses on Part 1 of 3 on determining your business's Future Competitive Advantage - How You Do Business. Next week will cover (2) Your Offer, and close out Discipline 8 with (3) Your Biz Model.
PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"
We introduced the 5.15.80 Model at the beginning of the Season. It was a combination of research into small business performance and our practical experience from the last 2 decades. You could go to any area around the global with a market based economy and randomly select 1,000 companies, here is the distribution you would find: 5% or 50 companies that own their markets, 15% or 150 companies that are making money, and 80% or 800 companies that are barely surviving.
This series is about how to move from one level up and our concern in this series is the 5%, not how you get here which which is covered in the 15% series; the focus now is how to SUSTAIN market leadership.
LISTEN > ENGAGE > APPLY
Today we start Discipline 8 of the 9. As we covered in previous shows each discipline is present in 3 parts. Today our focus is on one of only two ways to gain/hold competitive advantage How You Do Business. Next week is the other option "Your Offer".
Key Issues - Owner Perspective:
What You Need to Know
2 Tracks to pursue - how the customer uses what we sell, and what is it like doing business with us. Don't confuse this with results expectations for the product or service purchased. We are separating these two critical issues with focus on what the customer can expect next week. This week - what is it like trying to make it work and how difficult are you to do business with.
How the Customer Uses the Offer?
How does the Customer Experience Your Company?
What You Need to Do
Using the Offer
Example Website UX (Using the Offer):
Next Week - Discipline 8 of 5.15.80: Owning the Future Competitive Advantage - 'Your Offer".
We are your single, one stop source for business success, period, end of story.
Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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