5.15.80: DISCIPLINE FOUR - MARKETING PENETRATION & POSITIONING - WILLIAM EASTMAN
PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"
We introduced the 5.15.80 Model at the beginning of the Season. It was a combination of research into small business performance and our practical experience from the last 2 decades. You could go to any area around the global with a market based economy and randomly select 1,000 companies, here is the distribution you would find: 5% or 50 companies that own their markets, 15% or 150 companies that are making money, and 80% or 800 companies that are barely surviving.
This series is about how to move from one level up and our concern in this series is the 15%, not how you get here which which is covered in the 80% series; the focus now is how to ACHIEVE market leadership.
LISTEN > ENGAGE > APPLY
Today we start 3 of the 9 Disciplines of Fast Growth. These are the intermittent disciplines that will move a successful business to a market dominator.
Disciple 4 is the first in the sequence and starts with ways to improve market and sales performance.
Key Issues - Owner Perspective:
What You Need to Know
BreakThru to PROFIT: 3 Critical Elements
What You Need to Do
Market Penetration & Positioning
How to build or improve your business with IBGR
We are your single, one stop source for business success, period, end of story.
Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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