5.15.80: I NEVER THOUGHT WE WOULD MAKE IT; THE UNCERTAIN 15% - william eastman

Introduction
Here we are at the beginning of 2021 and hoping to put 2020 behind us. Unless you were one of the lucky owners who had the right offer at the right time, the majority of entrepreneurs took a big hit last year. It is forecasted that business revenues for 2020 is 1/3 of 2019! How many owners do you know that are already out of business?

This series of shows are not about good news. We are very pessimistic about the immediate future - the next 6 months. That emotion is based on the arbitrary nature of global lockdowns. In fact we address that in our Thursday show: "Beating The Lockdown ...While You Still Have A Future".

This season we will share 4 decades of experience on the 3 Types of Businesses, based on performance, and what you can do about it. Today's show is about building enough to stay in the game and then joining the Elite 5%.


Show Objectives
This series is where most struggling business owners think they want - enough revenue to stop living had to mouth, worrying about paying the bills or making payroll. This isn't the end of the journey, just a great oasis to catch their breath.

If your business is in the Struggling Many, the 80% of businesses, this will seem like nirvana.
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Key Issues - Owner Perspective:

1. What is this series of shows about?
2. Why should I listen?
3. How does this fit with your other shows in Season 4?

What You Need to Know

1. 05JAN21; Overview
2. 12JAN21: BreakThru to PROFIT
   1. ​Market Penetration & Positioning (19JAN-02FEB21)
   2. Narrowcasting the Offer (09-23FEB21)
   3. Aggressive Marketing & Selling (02-16MAR21)
3. 19JAN21: Market Penetration & Positioning  - Grow Share of Wallet Part 1
4. 26JAN21: Market Penetration & Positioning - Move Into Adjacent Markets
5. 02FEB21: Market Penetration & Positioning  - Grow Share of Wallet Part 2
6. 09FEB21: Narrowcasting the Offer - Break Markets into Smaller Segments
7. 16FEB21: Narrowcasting the Offer - Break Customers into Smaller Offers
8. 23FEB21: Narrowcasting the Offer - Bundle, Bundle, Bundle
9. 02MAR21: Aggressive Marketing & Selling - Frequency of Purchases
10. 09MAR21: Aggressive Marketing & Selling  - Size of Purchases
11. 16MAR21: Aggressive Marketing & Selling - Margin of Purchase
12. 23MAR21: BreakTHRU with IBGR
13. 30MAR21: Summary of Season 4

What You Need to Do

1. Get your business growth news everyday from IBGR.Network
2. JOIN the IBGR Community
3. DOWNLOAD the IBGR Growth App
4. RESEARCH anything related to Starting, growing, or Exiting a business on the IBGR Network
5. Follow the 5.15.80 Series all season.

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We are your single, one stop source for business success, period, end of story.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.