5.15.80: IS THAT THE LIGHT AT THE END OF THE TUNNEL OR THE ONCOMING TRAIN? LIFE OF THE 80% - WILLIAM EASTMAN

Introduction
Here we are at the beginning of 2021 and hoping to put 2020 behind us. Unless you were one of the lucky owners who had the right offer at the right time, the majority of entrepreneurs took a big hit last year. It is forecasted that business revenues for 2020 is 1/3 of 2019! How many owners do you know that are already out of business?

This series of shows are not about good news. We are very pessimistic about the immediate future - the next 6 months. That emotion is based on the arbitrary nature of global lockdowns. In fact we address that in our Thursday show: "Beating The Lockdown ...While You Still Have A Future".

This season we will share 4 decades of experience on the 3 Types of Businesses, based on performance, and what you can do about it. Today's show is about refusing to let forces outside of your company put you out of business.


Show Objectives
Most businesses fall into 3 levels of performance and today's show starts the series about being at the beginning - "The Underperforming Many."

Many of the 80% prior to the pandemic are gone and have been replaced by former 15 percenters.  All of your energy is directed at just staying open and paying the bills.

If your business is in the Struggling Many, the 80% of businesses, lets change the odds in your favor.
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Key Issues - Owner Perspective:

1. What is this series of shows about?
2. Why should I listen?
3. How does this fit with your other shows in Season 4?

What You Need to Know

1. 06JAN21; Overview
2. 13JAN21: RESET to Break Even
   1. ​Achieve Operational Efficiency (20JAN-03FEB21)
   2. Distinctify the Experience & Offer (10-24FEB21)
   3. Professionalize Leadership & Management (02-16MAR21)
3. 20JAN21: Achieve Operational Efficiency - Mapping Your Processes
4. 27JAN21: Achieve Operational Efficiency - Burden Everything with True Cost
5. 03FEB21: Achieve Operational Efficiency - Creating Basic Process Metrics
6. 10FEB21: Distinctify the Experience & Offer - Focus on the Offer
7. 17FEB21: Distinctify the Experience & Offer - Focus on the Experience
8. 24FEB21: Distinctify the Experience & Offer - Testing
9. 03MAR21: Professionalize Leadership & Management - Rules of Leadership
10. 10MAR21: Professionalize Leadership & Management - Rules of Management
11. 17MAR21: Professionalize Leadership & Management - Stages of Growth
12. 24MAR21: RESET to Break Even with IBGR
13. 31MAR21: Summary of Season 4

What You Need to Do

1. Get your business growth news everyday from IBGR.Network
2. JOIN the IBGR Community
3. DOWNLOAD the IBGR Growth App
4. RESEARCH anything related to Starting, growing, or Exiting a business on the IBGR Network
5. Follow the 5.15.80 Series all season.

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We are your single, one stop source for business success, period, end of story.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.