Episode A.004 Business Models

Author's Note
Here is where our integrated programming approach works. In the C Block (the Sell It series) we cover the need to develop an unique selling proposition. You will need that information before finalizing which business  models are appropriate for your company.

Business Models: (also called a business design) is the mechanism by which a business intends to generate revenue and profits, it is a summary of how a company plans to serve its customers and involves both strategy and implementation. It is the totality of:

• How it will select its customers
• How it defines and differentiates its product offerings
• How it creates utility for its customers
• How it acquires and keeps customers
• How it goes to the market (promotion strategy and distribution strategy)
• How it defines the tasks to be performed
• How it configures its resources
• How it captures profit

Based upon the company’s primary and secondary value disciplines (Show Notes C.001-C.005), the organization identifies current and new opportunities to provide value to targeted customers. 

​The choice of business model(s) are the bridge from identifying competitive advantage to building core competence. It is the basis for an overall strategy to reach each of the current and/or future opportunities.

Available Profit Models

1. De facto Standard 
2. Microsegmentation
3. Knowledge to Product
4. Strengthen Weakest Link
5. Channel Concentration
6. Cornerstoning
7. Profit Multiplier
8. Product to Knowledge
9. Product to Pyramid
10. Product to Solution
11. Digital Operations
12. Networking

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