Episode A.004 Business Models

30/4/2020

Author's Note
Here is where our integrated programming approach works. In the C Block (the Sell It series) we cover the need to develop an unique selling proposition. You will need that information before finalizing which business models are appropriate for your company.

Business Models: (also called a business design) is the mechanism by which a business intends to generate revenue and profits, it is a summary of how a company plans to serve its customers and involves both strategy and implementation. It is the totality of:

How it will select its customers
How it defines and differentiates its product offerings
How it creates utility for its customers
How it acquires and keeps customers
How it goes to the market (promotion strategy and distribution strategy)
How it defines the tasks to be performed
How it configures its resources
How it captures profit

Based upon the company’s primary and secondary value disciplines (Show Notes C.001-C.005), the organization identifies current and new opportunities to provide value to targeted customers.

The choice of business model(s) are the bridge from identifying competitive advantage to building core competence. It is the basis for an overall strategy to reach each of the current and/or future opportunities.

Available Profit Models