Introduction
This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months. Show Objectives Discuss the 6 Phases of Creating a Winning Strategic Plan. The rationale: like everything in life you can live on purpose or live by default. Living on purpose means you transform your intentions and aspirations into action that can be managed. People who live by default get whatever is left over. This axiom is the same for the business. Given the difficult odds for achieving long tern success you cannot leave it to chance. What You Need to Know Most of the information necessary to build a successful strategic plan have been covered in previous Shows - I will detail the list below:
It is that simple. What You Need to Do A. Clarify Your IntentionB. How to Convert Value Created Inside into RevenueC. What Markets Are You Pursuing and With What Offer
F. Who Is Doing What When and Your Role (this week)
Next Show: Episode A.021 Operations Element
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