Episode A.020 Elements of A Strategic Plan

Introduction
This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months.

Show Objectives
Discuss the 6 Phases of Creating a Winning Strategic Plan.

The rationale: like everything in life you can live on purpose or live by default. Living on purpose means you transform your intentions and aspirations into action that can be managed. People who live by default get whatever is left over.

This axiom is the same for the business. Given the difficult odds for achieving long tern success you cannot leave it to chance.

What You Need to Know
Most of the information necessary to build a successful strategic plan have been covered in previous Shows - I will detail the list below:

• Your Intention as the Owner;
• How to Convert Value Created Inside into Revenue; 
• What Markets are You Going to Pursue with What Offer;
• Given the Current Environment What Are Your Aspirations Over the Period; 
• What Are The Activities Required to Achieve Your Aspirations;
• and Finally Who Is Doing What When and Your Role. 

It is that simple.

What You Need to Do
​A. Clarify Your Intention

• Episode A.002 Your Entrepreneurial Why
• Episode C.007 The 3 Dimensions of Branding

B. How to Convert Value Created Inside into Revenue

• Episode A.004 Business Models
• Episode A.005 Core Competence

​​C. What Markets Are You Pursuing and With What Offer

• Episode A.007 Defining Your Market - How to Pick the Market for Investment
• Episode A.008 Building Your Offer By Market
• ​Episode A.009 Building Your Value Ladder
• Episode A.010 Pricing Strategies & Methods

​D. Given the Current Environment What Are Your Aspirations Over the Period

• Episode A.012 Identifying 2020 Strategic Initiatives
• Episode A.013 Converting Initiatives into Goals

E. What Are The Activities Required to Achieve Your Aspirations

• ​Episode A.014 Converting Goals Into Business Objectives

F. Who Is Doing What When and Your Role (this week)

• Episode A.021 Operations Element (9JUN)
• Episode A.022 Marketing & Sales Element (10JUN)

• Episode A.023 People Element (11JUN)
• ​Episode A.024 Cash Budget (12JUN)

Next Show: Episode A.021 Operations Element