AGILERADIO AGR1.05 WHAT RESULTS DOES YOUR OFFER PROVIDE - WILLIAM EASTMAN

Today's Show is based on AGR1.12 and addresses the second of the 3 issues that effect what you sell and how you sell it - what expectations were created in the customers mind from the marketing sales process - are you delivering on promise?

AGILERAD.IO - "SOLUTIONS ON DEMAND IN THE PALM OF YOUR HAND"

INTRODUCTION
IBGR - the International Business Growth Radio is in alliance with Startuprad.io to share programming on our respective platforms.

agilerad.io is IBGR's new radcasting (radcast - live radio podcast) platform focused on global startups and early growth firms looking for fast and sustainable growth. 

the agilerad.io platform will bring IBGR's IP (Intellectual Property) and OnAir Talent (Hosts) weekly to the startuprad.io community in 30 minute segments. These same broadcasts can be heard live on Wednesday at 1 and 2pm EST (-5). All of our radcast have show notes and it can be found in the NOTE section on IBGR's website.

OBJECTIVES
Owner Perspective

1. From the customers perspective, what results expectations in marketing and sales do we create for the offer?
2. How well does our offer meet the promise?

WHAT YOU NEED TO KNOW
3 Levels of Expectations

• Assumed: what do customers assume your offer will provide, will do, that you get no credit for but if its missing damages the offer?
• Expected: what features and benefits were part of the marketing and sales; the features of your offer that resolved their pain points?
• Wow: what feature / benefit they don't expect that would positively separately you from the competition?

WHAT YOU NEED TO DO​

1. ​Presale
   1. Observe customer usage of competitor products & services for strengths & weaknesses.
   2. Clarify customer pain points and impact of failure to solve - understand the worth of your offer.
2. Post Sale
   1. Create focus groups with end users and observe how your offer is consumed and feedback.
   2. Sample customers with customer satisfaction survey to create an ongoing data relationship - make sure you act on the data.

ENGAGE US TO USE OUR TOOLS
If you have any questions or need help on any the topics covered here - 2 options - contact me directly or join our Community of Commerce.

The third option is to leave your questions below and I'll get back to you within 1/2 of a business day.