AGILERAD.IO: AGR1.09 THE CORE OF SUCCESSFUL BUSINESS - WILLIAM EASTMAN

Today's Show is based on AGR1.01 and addresses What type of business do you want to create is an essential question to answer regardless if plant to sell the business or find venture capital. Here is the real question to be asked and answered by you - how do you make the business independent of you?
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AGILERAD.IO - "SOLUTIONS ON DEMAND IN THE PALM OF YOUR HAND"

INTRODUCTION
IBGR - the International Business Growth Radio is in alliance with Startuprad.io to share programming on our respective platforms.

agilerad.io is IBGR's new radcasting (radcast - live radio podcast) platform focused on global startups and early growth firms looking for fast and sustainable growth. 

the agilerad.io platform will bring IBGR's IP (Intellectual Property) and OnAir Talent (Hosts) weekly to the startuprad.io community in 30 minute segments. These same broadcasts can be heard live on Wednesday at 1 and 2pm EST (-5). All of our radcast have show notes and it can be found in the NOTE section on IBGR's website.

OBJECTIVES
Owner Perspective

WHAT YOU NEED TO KNOW
3 Core Issues of any Successful Business
What You Sell

• technology behind the offer
• user experience consuming the offer
• results produced from using the offer

Who You Sell To

• technology of people - WIIFM
• what problems does your offer solve
• user's active role in making the offer work

How You Sell

• technology of marketing & sales
• messaging creating intelligent consumers of your offer
• user experience of doing business with you

WHAT YOU NEED TO DO
technology behind the offer
Since the majority of startups begin with a product r service in mind, you can have the greatest impact on the success triangle during the early development phases. The process we use is called QFD and it lends itself well to any product development process like agile or lean.
Key Questions:

1. What are the essentials that must be part of the final product or service.
2. Identify and separate the essentials from the nice to have that can be removed if required.
3. Prioritize the desires and requirements of the prospective customers.
4. Where would a successful launch and realistic market penetration position your company.
5. What are the critical technical features of the product or service.

Use a QFD - Quality Function Deployment to collect, organize, and analyze how to blend technical and customer requirements.

NEXT IN THE SERIES
AGR1.05 :What You Sell: user experience consuming the offer

If you have any questions or need help on any the topics covered here - 2 options - contact me directly or join our Community of Commerce.

The third option is to leave your questions below and I'll get back to you within 1/2 of a business day.

Thanx Bill