AGILERAD.IO: AGR1.12 THE USER EXPERIENCE IS PACKAGING FOR YOUR OFFER - WILLIAM EASTMAN

Today's Show is based on AGR1.02 and covers the second part of building a market dominating offer. Last show/radcast AGR1.02 we discussed the process for building a compelling offer - today we discuss it's packaging - what is the users experience consuming then offer?
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AGILERAD.IO - "SOLUTIONS ON DEMAND IN THE PALM OF YOUR HAND"

INTRODUCTION
IBGR - the International Business Growth Radio is in alliance with Startuprad.io to share programming on our respective platforms.

agilerad.io is IBGR's new radcasting (radcast - live radio podcast) platform focused on global startups and early growth firms looking for fast and sustainable growth. 

the agilerad.io platform will bring IBGR's IP (Intellectual Property) and OnAir Talent (Hosts) weekly to the startuprad.io community in 30 minute segments. These same broadcasts can be heard live on Wednesday at 1 and 2pm EST (-5). All of our radcast have show notes and it can be found in the NOTE section on IBGR's website.

OBJECTIVES
Owner Perspective

WHAT YOU NEED TO KNOW
3 Core Issues of any Successful Business
What You Sell

• technology behind the offer
• user experience consuming the offer
  
  • ​​Look
    • Effectiveness: users ability to achieve their goals;
    • Efficiency: how fast can the user achieve their goals;
    • Engagingness: pleasing experience;
    • Error Terror: users can easily respond from mistakes;
    • Ease of Learning: easy to learn = reuse.
  • Feel
    • Words & Touch: meaningful and simple to understand or use;
    • Visual Representations: icons, images representation of ideas, physical appearance;
    • Physical Space: where are they using it and how;
    • Time: measure user progress;
    • Behavior: how visitors interact with the product/service.
  • Usability
    • Utility: useful and meets the needs of the user;
    • Desirability: is there cache from using or owning;
    • Brand Experience: feel good about the company providing the product & service.

• results produced from using the offer

WHAT YOU NEED TO DO
User Experience Consuming the Offer

1. ​Emphasize: understand what the user is looking for and what type of experience will make them reuse the product/servicere.
2. Define: bring the user needs and wants into the product/service design by defining it into requirements and specifications (QFD in AGR1.02).
3. Ideate: think outside normal boundaries where everything is possible, don't comprise until forced to at the end.
4. Prototype: bring reality into the picture by building your 1.0 version and make the right compromises.
5. Test: make the site available (2.0 version) as a soft launch, gain user interaction to feed back into the process.

NEXT IN THE SERIES
AGR1.08 :What You Sell: results produced from using the offer - what expectations should we create in the sales process?

If you have any questions or need help on any the topics covered here - 2 options - contact me directly or join our Community of Commerce.

The third option is to leave your questions below and I'll get back to you within 1/2 of a business day.