AGR3.008 (AGILE GROWTH RADIO) THE AGILEAN STARTUP - WILLIAM EASTMAN

A heuristic is a mental shortcut that allows people to solve problems and make judgments quickly and efficiently. These rule-of-thumb strategies shorten decision-making time and allow people to function without constantly stopping to think about their next course of action.

Why the Definition?

Because as we summarize what a combination of several rules or 'heuristics', we want to express this not as a series of steps but a series of question to answer that will improve the probability of being successful.

INTRODUCTION
The one critical point to make is this is the model for how we are building IBGR, whether we are talking the entire organization, it's subsets (IBGR.News), or specific offers (upcoming incubator). 

In fact we are going to resurrect the series "Building In Front Of You" in Season 6 demonstrating the Agilean heuristics.

OBJECTIVE

1. Understand the sequence of questions to answer when building your business or solving problems for customers.
2. What are the steps that correspond with the questions?

WHAT YOU NEED TO KNOW

• AGR3.001 - AGR3.007

WHAT DO YOU NEED TO DO
Summary Chart

Categories	Heuristic 1	Heuristic 2	Heuristic 3
GOALS	Produce Right Solutions	Develop the Right Solution	Generate High Margin Business
QUESTIONS	Explore The Problem	Build The Right Offer	Build The Right Offer
PHASE	Planning	Discovery	Build - Test - Improve
STEPS	1. Storyboard the Customers Aspirations/Pain Points ​2. How might we solve it? 3. What assumptions are we making? 4. How will we test those assumptions? What is the most important thing we must learn?	1. Factors to be tested 2. Build measurements 3. Build investigative processes 4. Track noise to eliminate outside factors 5. Select problem solving & decision making tools	SCRUM 1: Exploration SCRUM 2: Testing SCRUM 3: Development