Charles George - "Publish to Thrive"
By Charles George
Welcome to the Publish the Thrive Radio Show. Every business owner can benefit from publishing their knowledge. Today, every business is a publisher. Whether you are creating content for social media, blog posts, videos, podcasts, newsletters, long-form sales letters to sell your products or services, or premium content like books, paid newsletters, online courses, membership sites. Everyone is a publisher. Publishing helps you reach new prospects, strengthen relationships with current customers and create additional revenue opportunities.
I’m your host Charles George. I am a digital direct marketer and copywriter. For about 20 years, I have consulted with businesses on creating marketing campaigns that reach new customers and sell more to their current customers. Today, I focus on building profitable online audiences and brands.
On the show we talk about marketing, sales and growth for stage 3 businesses.
You can follow me personally at www.PublishtoThrive.com.
Everything starts with our customer. In episode 5 we are going to do an entire show on identifying the characteristics of your customers.
The first part of any marketing plan is research.
Research drives everything.
It helps up come up with a big idea for the campaign, idea for content and our creative strategy, the messages we are going to use, the graphics the images,
Identify our customers, find audiences online who are similar to our customers.
Secondary Research – Research that is already available we need to go research and compile it.
Primary Research - Focus groups, surveys, experiments, tests, or anything where that is where we are doing the research. It’s data that has never been collected.
Segment 3 - What You Need to Know
Segment 3 –
Segment 4- What You Need to Do
Next week we are going to be talking about how to align the sales process with customers.
About Charles George
Charles George is passionate about helping purpose-driven entrepreneurs create a lifestyle business by combining publishing with direct marketing.
One of the fastest and most profitable ways to build an audience is through email. Download Charles' free report 101 Ways to Increase the Size of Your Email List. http://publishtothrive.com/IBGR
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