MergedAnalytics Tracking Image - NoScript
International Business Growth Radio Network
  • WELCOME
    • CONTACT US
    • PRIVACY
  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • MEET THE TEAM >
      • NORTH AMERICA >
        • William Eastman
        • Donna Kunde
        • Londina Cruz
        • RJ Lewis
        • Monique McDonald
        • Survival Mode
        • Raj Kapur
        • Bob DiGiacomo
        • Crystal Y. Davis
        • Bill Kelly
        • WELCOME
        • Kasfia Rashid
        • David Wilson
        • James Bryant
        • Brandon Souba
        • Cedrick LaFleur
        • Clancy Clark
        • Damian Johnson
        • Scott Geller
        • Wendy Dickinson
        • Ralph Peterson
        • Michael Mitchell
        • Nicole Rankine
        • Ellen McIlhenny
        • Tracie Hines Lashley
        • Z Gen Entrepreneurship
      • AUSTRALASIA >
        • Sarita Johan
        • Steve Sweeney
        • Level-Up Your Marketing
        • Russell Colbourne
        • Simone Douglas
        • Rick Carter
      • SOUTH ASIA >
        • Jeremy Gray
        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
        • Rashmeet Kaur
        • Meena Mac
        • Ramdas Shenoyy
      • PRIME MERIDIAN >
        • Ravin Papiah
        • Florin Lungu
        • Teena Ogbugoh
        • Sadika Kebbi
        • Arthie Moore-Robberts
        • Jan Robberts
        • Gaby Awad
        • Fady G. Bader
      • EXEC TEAM
    • JOIN THE TEAM >
      • BECOME A HOST
      • BE A SPONSOR
  • SHOP
    • DWY PACKAGES
    • HOST PACKAGES
    • ADVERTISING PACKAGES
    • IBGR MERCHANDISE
  • CONSULTING
    • PODCASTS
    • BUSINESS MAKER (DWY)
    • FRACTIONAL CONSULTANTS (DFY)
  • NEWS
    • E-NEWSPAPER
    • NEWS BLOG
    • NEWS PODCASTS
  • RESOURCES
    • START HERE
    • SHOW NOTES
    • GROWTH APP
    • FACEBOOK COMMUNITY
    • LINKEDIN COMMUNITY
    • EVENTS
IBGR.NETWORK

Show Notes

DOWNLOAD. LISTEN. ENGAGE.

Align Marketing & Sales Objectives with Customers - CHARLES GEORGE

14/10/2020

0 Comments

 
Picture
PictureThe way you align marketing and sales objectives with customer objectives is by creating a marketing plan.
Charles George - "Publish to Thrive"

Introduction

By Charles George
​

Welcome to the Publish the Thrive Radio Show. Every business owner can benefit from publishing their knowledge. Today, every business is a publisher. Whether you are creating content for social media, blog posts, videos, podcasts, newsletters, long-form sales letters to sell your products or services, or  premium content like books, paid newsletters, online courses, membership sites. Everyone is a publisher.  Publishing helps you reach new prospects, strengthen relationships with current customers and create additional revenue opportunities.

I’m your host Charles George. I am a digital direct marketer and copywriter. For about 20 years, I have consulted with businesses on creating marketing campaigns that reach new customers and sell more to their current customers. Today, I focus on building profitable online audiences and brands.

On the show we talk about marketing, sales and growth for stage 3 businesses.

You can follow me personally at www.PublishtoThrive.com.

Show Objectives



  
Key Issues
  • First we need to identify our revenue goals.
  • Everything starts with revenue.
  • How much money do we want to earn?
  • Next question we need to answer is “How are we going to achieve those revenue goals?  

Everything starts with our customer. In episode 5 we are going to do an entire show on identifying the characteristics of your customers.
The first part of any marketing plan is research.
Research drives everything.

It helps up come up with a big idea for the campaign, idea for content and our creative strategy, the messages we are going to use, the graphics the images,
Identify our customers, find audiences online who are similar to our customers.
 
Market Research
Secondary Research – Research that is already available we need to go research and compile it.
  • Industry Assessment
  • Competitive Analysis
  • Product/Service Comparison
 
Primary Research -  Focus groups, surveys, experiments, tests, or anything where that is where we are doing the research. It’s data that has never been collected.  
  • Survey Development
  • Sampling Plan Development
  • Customer Needs Assessment
  • Media Preferences Assessment
  • Promotional Offer Preferences Assessment
  • Data Analysis
 
Segment 3 - What You Need to Know

MARKETING STRATEGY
  • Market Segments Identification
  • Description of Market Segments
  • Justification of Target Market Selection
  • Identification of Clinching Benefit for Each Segment
  • Explanation of Database Structure/Source Data
  • Identification of Database List Sources (
  • Test Strategy Explanation
  • Rollout Strategy Explanation
  • Conversion Plan (prospects -> customers)

Segment 3 –

MEDIA PLAN
  • Media Mix Explanation
  • Media Mix Justification
  • Prospect & Customer Communication Program
 
CREATIVE STRATEGY
  • Explanation of offers & messages
  • Design & Layout of all Print Materials --DR Communication
  • Design & Layout of all Fulfillment Materials
  • Materials Production Plan
 
Segment 4- What You Need to Do​

FULFILLMENT STRATEGY 
  • Fulfillment Plan
  • Identification of Responsible Parties
 
BUDGETING/ROI
  • Cost Determinations
  • Calculation of ROI ‘s for Hi/Med/Low Response Rates
  • Identification of any Incremental Costs Associated with Response
  • Final Budget Calculation (Must be at or under budget)
 
Next week we are going to be talking about how to align the sales process with customers.
 
About Charles George
Charles George is passionate about helping purpose-driven entrepreneurs create a lifestyle business by combining publishing with direct marketing.
​

One of the fastest and most profitable ways to build an audience is through email. Download Charles' free report 101 Ways to Increase the Size of Your Email List. http://publishtothrive.com/IBGR

​

C3.02.3NA

0 Comments



Leave a Reply.

    new choice for BUSINESS SEARCH

    Archives

    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020

    Categories

    All
    Aaron Lee
    Ajai Lal
    Ally Nitschke
    Angela Chaney
    Angela Hooper Menifield
    Arthie-moore
    Bert Robinson
    Bijay Kumar Khandal
    Bill Kelly
    Bishop Cummings
    Bob DiGiacomo
    Brandon Souba
    Building Success Habits
    Business Podcasting Made Easy
    Cedrick Lafleur
    Celia Powell
    Charles George
    Crystal Y Davis
    Damian Johnson
    David Wilson
    Donna Kunde
    Ellen-mcilhenny
    Ellen-mcilhenny
    Fady-g-bader
    Florin Lungu
    Gaby Awad
    James Bryant
    Jan Robberts
    Jeremy Gray
    Johanna Rincon
    John-richards
    Kasfia Rashid
    Kevin Beers
    Laura Bell
    Lisa Askwith
    Londina Cruz
    Monique McDonald
    News
    Nicole Rankine
    Prerona Roy
    Raj Kapur
    Ramdas Shenoyy
    Ravin Papiah
    Rick Carter
    RJ Lewis
    Russell Colbourne
    Sadika Kebbi
    Sarita Johan
    Scott Geller
    Season 10 Executive
    Season 10 Finance
    Season 10 Operations
    Season 10 People
    Season 1 Coaching
    Season 1 Consulting
    Season 1 Customers
    Season 1 Executive
    Season 1 Finance
    Season 1 Operations
    Season 1 People
    Season 1 Strategy
    Season 2 Customers
    Season 2 Executive
    Season 2 Finance
    Season 2 Operations
    Season 2 People
    Season 3 Consulting
    Season 3 Customers
    Season 3 Executive
    Season 3 Finance
    Season 3 Operations
    Season 3 People
    Season 4 Customers
    Season 4 Executive
    Season 4 Finance
    Season 4 Operations
    Season 4 People
    Season 5 Customers
    Season 5 Executive
    Season 5 Finance
    Season 5 Operations
    Season 5 People
    Season 6 Consulting
    Season 6 Customers
    Season 6 Executive
    Season 6 Finance
    Season 6 Operations
    Season 6 People
    Season 7 Customers
    Season 7 Executive
    Season 7 Finance
    Season 7 Operations
    Season 7 People
    Season 8 Finance
    Season 8 Operations
    Season 8 People
    Season 9 Customers
    Season 9 Executive
    Season 9 Finance
    Season 9 Operations
    Season 9 People
    Simone Douglas
    START HERE
    Steve Sweeney
    Teena Ogbugoh
    Tracie Hines Lashley
    Vicki Abraham
    Wendy Dickinson
    William Eastman

    RSS Feed

Radio

Become a Host
Get the Listener Guide
Contact Us​

SOCIAL MEDIA

Join our Facebook Group
​Connect on LinkedIn
BTS on YouTube

365 Business Maker

Grow Your Business
Apply to Work With Us
Network and CONNECT

free resources

Download the Growth App
Download the Checklist
Download the Podcasts

Listen Live ON THE FOLLOWING APPS & NETWORKS

Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

SYNDICATION pARTNERS

Picture
Picture
Picture

Search IBGR On These Podcast Platforms

Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

SPONSORS & AFFILIATES

Picture
Black Links Global
Picture
Picture
Influence With A Heart
Picture
Picture
Book Design and More
Picture
Picture
Startup Raven
Picture
Picture
Coach Accountable
Picture
Picture
Click Funnels
Picture
Picture
Salesflare
Picture
Airmeet
IBGR.Network is Veteran owned and operated. 
Site powered by Weebly. Managed by Radio.co, Designed by gWORX Media.
  • WELCOME
    • CONTACT US
    • PRIVACY
  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • MEET THE TEAM >
      • NORTH AMERICA >
        • William Eastman
        • Donna Kunde
        • Londina Cruz
        • RJ Lewis
        • Monique McDonald
        • Survival Mode
        • Raj Kapur
        • Bob DiGiacomo
        • Crystal Y. Davis
        • Bill Kelly
        • WELCOME
        • Kasfia Rashid
        • David Wilson
        • James Bryant
        • Brandon Souba
        • Cedrick LaFleur
        • Clancy Clark
        • Damian Johnson
        • Scott Geller
        • Wendy Dickinson
        • Ralph Peterson
        • Michael Mitchell
        • Nicole Rankine
        • Ellen McIlhenny
        • Tracie Hines Lashley
        • Z Gen Entrepreneurship
      • AUSTRALASIA >
        • Sarita Johan
        • Steve Sweeney
        • Level-Up Your Marketing
        • Russell Colbourne
        • Simone Douglas
        • Rick Carter
      • SOUTH ASIA >
        • Jeremy Gray
        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
        • Rashmeet Kaur
        • Meena Mac
        • Ramdas Shenoyy
      • PRIME MERIDIAN >
        • Ravin Papiah
        • Florin Lungu
        • Teena Ogbugoh
        • Sadika Kebbi
        • Arthie Moore-Robberts
        • Jan Robberts
        • Gaby Awad
        • Fady G. Bader
      • EXEC TEAM
    • JOIN THE TEAM >
      • BECOME A HOST
      • BE A SPONSOR
  • SHOP
    • DWY PACKAGES
    • HOST PACKAGES
    • ADVERTISING PACKAGES
    • IBGR MERCHANDISE
  • CONSULTING
    • PODCASTS
    • BUSINESS MAKER (DWY)
    • FRACTIONAL CONSULTANTS (DFY)
  • NEWS
    • E-NEWSPAPER
    • NEWS BLOG
    • NEWS PODCASTS
  • RESOURCES
    • START HERE
    • SHOW NOTES
    • GROWTH APP
    • FACEBOOK COMMUNITY
    • LINKEDIN COMMUNITY
    • EVENTS