stages of development - International Business Growth Radio Network

Are You Leveraging Your Customer Experience? - Angela Hooper-Menifield

19/11/2020

Angela Hooper-Menifield - "The Business Side of People"

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Introduction
Having the ability to leverage the successes in our business is key in business success. As business owners, we can leverage ‘wins’ or ‘accomplishments’ in various areas - increased sales, making a difference in the life of others, filling a gap in the industry, or even overcoming many of the barriers that plague business owners. But one area that we can forget to leverage is in having the best customers. Today's episode of "The People Side of Business" will pose the question “Are You Leveraging Your Customer Experience?” and discuss ways you can continue to up level in this area..

Show Objectives

How to display the value and appreciation that we have for our customers that attracts others?
How to go from just having 'customers' to having a higher quality of customers that, when properly leveraged, can bring a sense of pride to the business?
Ways to demonstrate value for our customers that will also generate new quality customers and build up our customers ownership and endorsement in our business

Key Issues

Best customers bring brand association - "you must be good if..."
Use for sales - without excessive name dropping use them as social proof of the company's offer and abilities
Build morale using the idea that we are a leader or about to lead because the best customers choose us

What You Need to Do

Determine what a quality customer represents for your business
Ensure branding, customer acquisition techniques, and strategies are included in both your business and strategic plan
Ensure you not only create a mechanism for your customers to give back to you and your business but also to effectively message their support and endorsement of your business