William Eastman - “Living The Life...On My Terms” Introduction It is the third radio day after last week's World Summit, our hard launch of the radio station. I want to thank you for our entire team, for tuning in and joining us to celebrate the start of our 3rd Season. Now it's time to make the changes that became apparent and take the business to the next level and expand our OnAir 24X7 coverage of the globe. The station’s theme for Season 3: Many Countries, One Language - BUSINESS. WHY? 5% of the world population employs 57%. Let’s turn that into numbers - 375 million entrepreneurs employee 1.9 billion people. We have the most significant community in the world, the facts don’t lie. Objectives - The WHY Stage V demands many profitability decisions. If you are Selling the company, ignore this step. Let the new owners deal with it. If you are going to Reinvent the business then this is essential. Not only is it required to move on to Stage VI, it is just sound business and now is the time. Key Issues - Owner/Manager Perspective:
What You Need to Know - The WHAT You can only really successfully perform this objective if several other earlier objectives are achieved:
What You Need to Do - The HOW
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