Authentic Brand Identity & Logo - ANGELA CHANEY

Angela Chaney - "Earn The Ask"

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Introduction

Hi everyone! Angela Chaney from the Pixel Fire Marketing studios in Omaha, NE. I’m really happy to be back with you for Season 3! This is going to be such a fun and informative season here on IBGR and I’m so glad you’re all with us. Today I get to talk about Brand Identity & Logo, which is a crucial step in creating a successful business. Let’s get started!

Show Objectives - The Why

1. Why is your brand important?

• If you don’t create and solidify your brand, others will do it for you (and you probably won’t like what they come up with).
• A strong brand makes you memorable.
• A strong brand builds trust.
• A strong brand makes new product/service launches easier.
• A strong and consistent brand gives value to your customers.

Key Issues - Owner Perspective:

1. What is your brand?
   1. Your promise to your customers.
2. Questions to ask yourself:
   1. What is my mission?
   2. What is my competitive advantage?
   3. What qualities do customers associate with the company?
   4. What are the benefits or features of our products/services?
3. What else consider:
   1. Brand messaging.
   2. Brand voice.
   3. Tagline.

What You Need to Know - The What

1. How to create a logo that is authentic and unique.

• Use professional designer.
• Keep color choice in mind.
• Watch out for fonts.
• Have different versions.
• Format choices.
• Focus on originality.

BIG NEWS!!!!!!!!!!!!!!!!!!
Engagement Equity: Earn the Ask by Angela Chaney (that’s me!) is published and ready for purchase on Amazon! You can buy it for $9.99 here 

OR if you email me at Angela@PixelFireMarketing.com and tell me why you’d love to read the book, you will be entered into a random drawing for a FREE copy! Winners announced on the next show. 

What You Need to Do​​ - The How

1. Who You Need to Convey Your Brand To

• Internally (Staff, outside contractors)
• Externally (customers, target market, colleagues, community, networking groups)

 

1. How to Convey Your Brand Internally

• Recruiting
• Interviewing
• Employee handbook
• Training
• Regular meetings
• Walk the walk

 

1. How to Convey Your Brand Externally

• With marketing
• Talk about it
• Clearly on website
• Guide your involvement
• Buy branded merch
• Showcase company culture

IMPORTANT TAKEAWAYS:

1. Your company has a brand whether your set it or not.
2. Your brand needs to be consistent.
3. Your brand needs to be conveyed to your team and externally.
4. You need professionals to help you create your brand and logo.

​Shows
Previous: Episode C2.01.3 Season 3 Preview 
Next: Episode C2.03.3 Know Your Client and Target Market

Written by Angela Chaney

Want to learn more about Engagement Equity and the talented team at Pixel Fire Marketing? Please visit PixelFireMarketing.com. 

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