Episode B.020 Customer Objectives

Introduction
This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months.
​
Show Objectives
This Show will cover the Objectives required to create Processes for Marketing,  Sales, and Service.

What You Need to Know
Marketing Processes

1. ​​Creating the Desired Brand Identity with Targeted Customers
2. Making the Company's Offer Known and Part of the Customers Buying Decisions
3. Creating Interest and Building a List of Qualified Leads

Sales Processes

1. Establishing Initial Contact with Qualified Leads
2. Making the Customer Fully Aware of Your Entire Offer
3. Bringing Qualified Leads into the Sales Funnel

Service Processes

1. Establishing a Long Term Relationship
2. Measuring their Experience
3. How to Upsell Current and Former Customers 

Misc. Issues

• Determine Minimum Number of Platforms Required to Manage the Customer Process

What You Need to Do
Marketing, Sales, and Service  Processes

1. Objectives: what are the activities required to make Marketing or Sales or Service achieve the goal?
2. Timeline: what is timeline for the next period (4 months) to implement the objectives?
3. Scheduling: based on available resources, what is the sequence of activities?
4. Work Procedures: who is being assigned what tasks for execution?
5. Standards: what is the minimal level of performance for each activity?
6. Budgets: what are the material and labor costs for each activity?

Strategic Initiative: 1.0

Goal: 1.1

Objectives & Steps	Timeline	Start Date	End Date	Procedures & STD's	Budget
1.1.1	11-30 June	11 June	30 June	X	$100
1.1.1.1	11 -13 June	11 June	12 June	Branding Template	$200
1.1.1.2	14-30 June	14 June	21 June	Brand Image Phone Survey	$200

1.1.1: ​​Creating the Desired Brand Identity with Targeted Customers Next
1.1.1.1: Complete 3D Branding Templates
1.1.1.2: Conduct 3rd Party Phone Survey with Current Customers

Show: B.021 Product & Service Internal Objectives ​