BE DIFFERENT OR BE CHEAP(er) - WILLIM EASTMAN

PROFIT RADIO..."Grow With Us"

Introduction
Today I am wearing only the E hat - Executive. Since I started on this journey over 41 years ago, the first 2/3's of my career was consulting with the C Suite (CEO, COO, etc.) on building  a sustainable organization that could also achieve rapid growth. 

I love the title of today's show - how about you? This is just not a business story, it is a story of life. As someone who live in 9 abodes and attended 11 schools by graduation from high school, I gained an unique perspective on people. I don't remember many by name except the exceptional, sometimes, good sometimes bad, always memorable. The rest are just part of a faceless ocean. Why - they went with the flow, their goal was to blend in with great success. Today I call those people employees, the few that stood out are probably business owners today and like the rest of us a bubble or two off center. That is why I believe my story is your story.

Look at IBGR as your CGO - your fractional Chief Growth Officer. In that mode we have built a platform that will move beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce.

A thought before we start, I want to invite you to my new group on the Community - Living the Life . If you are a serial entrepreneur and looking to discuss how to build a business that runs itself so you can start running multiple businesses - this is the right spot.
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Download>Listen>Apply

Objectives - The WHY
I typically handle this topic exclusively from the business perspective that uniqueness is a function of just 2 factors - your offer and how you do business. Not today. This show is about the third element in the triad - your secret sauce. Everyone is an unique mix of talent, character, and personality. You can be a prisoner to it or use it as the final tool to uniqueness

Key Issues - Owner Perspective:

1. What We Sell​
2. How Our Business Interacts with Customers
3. Me

What You Need to Know - The WHAT​

• EPISODE C.001 YOUR UNIQUE OFFER
• WHO DO YOU SERVE?

What You Need to Do​​ - The HOW
How You Do Business - Find the Answer with Stakeholders

1. Customers
   1. Reliability
   2. Responsiveness
   3. Competence
   4. Empathy
2. Employees
   1. Positive Impact
   2. Compelling Vision
   3. Opportunity to Contribute
3. Suppliers
   1. Quality Image
   2. Positive Association
   3. Compatible Offer
4. Investors
   1. Coherent Story
   2. Core Values
   3. Threat of Imitation

Who You Are - Find the Answer in Your Story

1. Your Roots
2. Your Philosophy
3. Your Credentials
4. Your Abilities
5. Your Uniqueness
6. Your Associations

We are your single, one stop source for business success, period, end of story.

1. ​Listen to this Living the Life Series 
2. JOIN the Community of Commerce
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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