Be in Someone Else’s Story - Steve Sweeney

The Referral Guy
S4 Episode 10

​Episode Title – Be in Someone Else’s Story

​Introduction
Referral marketing is all about getting others to say good things about you when you’re not around. So being in someone else’s story helps them to know what to say!
If you want to be remembered and have people repeat their memories of you to others this show is for you.

Show Objectives
This show is all about the little things you can do to make it easy for others to say great things about you. Mastering these techniques will enable you to maximise the effect your reputation has on others… long before they meet you in person.

What You Need to Know 
Stories are the most memorable form of marketing… bar none. Whether told by a referral partner, client or helpful friend, they can become the strongest string on your marketing bow because of how memorable they are. So follow these tips to be in someone else’s story…

1. Build up gratitude in others to ensure the Law of Reciprocity kicks in.
2. Learn their stories and ride their rollercoaster as you do.
3. Retell their story with your knowledge of the Elements of Story. (See Season 3 Show 13 notes.)
4. Tell them you will pass on their story to specific others whom you know will be interested.
5. Let them know what you have learned from their story.
6. Pass them a referral.
7. Introduce them to someone who will be beneficial to them.
8. Ask them about things they are proud of to coax the right story out of them
9. Send them helpful information on a topic they are interested in.
10. Under promise. Over deliver.

What Your Need to Do
When properly executed, these tips will make you the most talked about person in your network. People will want to learn more about you, meet you and engage with you. That’s a powerful place to be. However, as is usual, it’s knowing how to execute these strategies with sensitivity that creates the greatest benefits – for you and those around you.

To obtain the details about these tips, contact Steve at info@referralacademy.com.au 

Then get ready for results that will astound you.

Previous Show

10 Tips to Improve Member Retention in Your Referral Group
Referral groups are a thing of beauty when they are working well. Unfortunately, too many do provide significant benefits to their members because the knowledge of how to create the culture of referrals does not exist within the group. As with many things in life, acquiring the knowledge is the easy part. Knowing how to implement is the hard part.

Listen to this podcast if you want to learn the basics of creating the culture that leads to referrals.

Next Show

Let’s Talk Behavioural Styles and Referrals
Understanding how to create a quick connection with someone can help you win the day in business. This show delves into the various aspects of humanity and will cast a guiding light on how to quickly determine the behaviour style you’re faced with and how to deal with them to attract referrals.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au

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