BEAT THE LOCKDOWN...WHAT IS NEXT? - WILLIAM EASTMAN

IBGR is in transition and we are sharing our analysis of NEXT. It is not fully formed but very close and what you will see in Season 5 starting on 5APR21.

What Is Next? IBGR Is Your Next...

1. What Are The Lessons Of The Systems Response To Covid-19?
2. What Are The Implications For The Future Of Your Business?
3. What Is Your New Message?
4. What Is Your Plan For Building A New Coalition of Internal & External Resources?
5. How Do Make Your Vision Known?

What Are The Lessons Of The Systems Response To Covid-19?

• The Given's: when there is no bottom line, all actions are political;
• That science or the smart decision is not based on facts, it is based on power or connections to power.

What Are The Implications For The Future Of Your Business?

• Being Robust or Resilient is not enough, what does Antifragile look like in your world?
• How do you take advantage of both good and stupid decisions next time?
• What the new forces at play?
  • Connectivity is Organization
  • Outsource Cost Management
  • Smart Use of Autonomation
  • Attracting Talent

What Is Your New Message - Your Burning Platform?

• How do you appeal to the few employees, suppliers, investors, and customers that always go the extra mile for you?
• What have you stopped doing to convey seriousness about making the changes?
• How have you changed our goals, objectives, and metrics to reflect the new reality?

What Is Your Plan For Building A New Coalition of Internal & External Resources?

• How are you going to use / reshuffle your executive or management team to take advantage of the new reality?
• How are you going to use / reshuffle your organization to operate in the new reality?

How Do You Make Your Vision Known?

• What impact does this have on all your touchpoints - website, social media, bricks & mortar, collateral?
• What does your first marketing campaign look like - your first announcement to the world?

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