PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"
Introduction Here we are at the beginning of 2021 and hoping to put 2020 behind us. Unless you were one of the lucky owners who had the right offer at the right time, the majority of entrepreneurs took a big hit last year. It is forecasted that business revenues for 2020 is 1/3 of 2019! How many owners do you know that are already out of business? This series of shows are not about good news. We are very pessimistic about the immediate future - the next 6 months. That emotion is based on the arbitrary nature of global lockdowns. In fact we address that in our Thursday show: "Beating The Lockdown ...While You Still Have A Future". Last week we covered an internal view of strengths and weaknesses (BEAT THE LOCKDOWN...START WITH YOUR CORE; WHAT ARE YOU GOOD AT?), now lets examine this from the customer's perspective. If you want to understand our position that the reactions are not science based, checkout our show: REAL DATA, NOT LIES LISTEN > ENGAGE > APPLY Show Objectives Today's show is focused on analyzing your strengths and weaknesses from the customer's perspective. If there is another lockdown or more imposed isolation, you need to rethink the business. What you sell is the end result of the combined competence of you, the business, and today - the customers reaction to doing business with you. Key Issues - Owner Perspective:
What Do I Need To Know When looking at customer relationships there are 3 areas to explore:
What You Need to Do Start Here - The External View
Next Week - "Master of the Universe - They Think You’re Sheep". This will set up the following week with "Abusing the Abusers" and how we are taking advantage of them - can hardly wait. In the meantime, here are some things you can do:
We are your single, one stop source for business success, period, end of story. Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
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