beat the lockdown...who has stayed with you and why? - william eastman

PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"

Introduction
Here we are at the beginning of 2021 and hoping to put 2020 behind us. Unless you were one of the lucky owners who had the right offer at the right time, the majority of entrepreneurs took a big hit last year. It is forecasted that business revenues for 2020 is 1/3 of 2019! How many owners do you know that are already out of business?

This series of shows are not about good news. We are very pessimistic about the immediate future - the next 6 months. That emotion is based on the arbitrary nature of global lockdowns. In fact we address that in our Thursday show: "Beating The Lockdown ...While You Still Have A Future".

Last week we covered an internal view of strengths and weaknesses (BEAT THE LOCKDOWN...START WITH YOUR CORE; WHAT ARE YOU GOOD AT?), now lets examine this from the customer's perspective. 

If you want to understand our position that the reactions are not science based, checkout our show: REAL DATA, NOT LIES

LISTEN > ENGAGE > APPLY

Show Objectives
Today's show is focused on analyzing your strengths and weaknesses from the customer's perspective. If there is another lockdown or more imposed isolation, you need to rethink the business. What you sell is the end result of the combined competence of you, the business, and today - the customers reaction to doing business with you. 

Key Issues - Owner Perspective:

1. What does the customer think we are good at?
2. What upgrade or new business can I create around what we are good at?

What Do I Need To Know
When looking at customer relationships there are 3 areas to explore:

• Emotional Connection - impact of the company's brand image on the customer's buying decision;
• Rational Connection - impact of the offer - did it meet or exceed results expectations created in the marketing & sales process;
• ​Personal Connection - impact of the experience - did it build long-term relationships.

What You Need to Do
Start Here - The External View

1. Who were your best customers that left - why did the leave?
2. What could you do about the brand image, how you market and sell, the results delivered
3. Who were your best customers that stayed - why did they stay?
4. What else about brand image, marketing & sales, and the results delivered can you enhance?
5. Review your track record before the lockdown, track record during the lockdown: what is the short list of what you have made to work?
6. What were your decisions from last week (internal review)?
7. Put it together - what could we do that puts us out of the reach of the bureaucrats, how do I idiot proof the business from arbitrary decisions?

Next Week - "Master of the Universe - They Think You’re Sheep". This will set up the following week with "Abusing the Abusers" and how we are taking advantage of them - can hardly wait.

In the meantime, here are some things you can do:

1. Follow the Beat The Lockdown Series all season.​
2. Get your business growth news everyday from IBGR.Network
3. JOIN the IBGR Community
4. DOWNLOAD the IBGR Growth App
5. RESEARCH anything related to Starting, growing, or Exiting a business on the IBGR Network

We are your single, one stop source for business success, period, end of story.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.