BEATING THE LOCKDOWN...WHILE YOU HAVE STILL HAVE A FUTURE; ABUSE THE ABUSERS - WILLIAM EASTMAN

Today's Show focuses on how to take full advantage of social media platforms while minimizing your risk. Whenever a business becomes a monopoly it stops listening to customers - it doesn't have to, you don't have a choice.

PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"

Introduction
Here we are at the beginning of 2021 and hoping to put 2020 behind us. Unless you were one of the lucky owners who had the right offer at the right time, the majority of entrepreneurs took a big hit last year. It is forecasted that business revenues for 2020 is 1/3 of 2019! How many owners do you know that are already out of business?

This series of shows are not about good news. We are very pessimistic about the immediate future - the next 6 months. That emotion is based on the arbitrary nature of global lockdowns.

Last week we covered an external view of strengths and weaknesses (BEAT THE LOCKDOWN...WHO HAS STAYED WITH YOU AND WHY?), now lets examine this from the customer's perspective. 

If you want to understand our position that the reactions are not science based, checkout our show: REAL DATA, NOT LIES

LISTEN > ENGAGE > APPLY

Show Objectives
Today's show takes the last 5 weeks and brings it together by focusing on action, not commiseration. Here is where we have been:

• Real Data- Not Lies: No Science Behind Government Action
• Start with Your Core - What Are You Good At?: Internal Assessment of Competencies to Build On
• Which Customers Stayed with You and Why?: External Assessment of Competencies to Build On.
• Masters of the Universe - They Think You’re Sheep: The Danger of An Arbitrary Use of Power

Abuse the Abusers: Take Advantage of Their Offer While Minimizing Your Risk is today's show.

Key Issues - Owner Perspective:

1. What are the FREE or LOW COST features of the major social media platforms I should take advantage of?
2. How to I minimize the risk of building my business on an arbitrary and unpredictable platform?

What Do I Need To Know​
​Facebook & LinkedIn

• Free Features
  • Biz Page: Posts, Community, Events, Video, Photo, Links
  • Tell Your Story
  • Populate with Photo's & Video's 
  • Create a Group - Your Bus Depot
• Paid Features
  • Advertizements
  • Boost Posts

​
What You Need to Do
Facebook (B2C)

1. Create 3 'pages'
   1. Personal Page - profile to create an emotional connection
   2. Biz Page - profile to create an emotional connection
   3. Group - profile to create rational connection
2. Build the core features, go free until you can't or doesn't make sense.
3. Events
   1. Graphics - Get the Attention
   2. Brand the Title - Get the Open
   3. Make the Description Compelling - Get the Action
   4. Date & Time - make sure it right
   5. Event Location - Challenging for online events
   6. Keywords - use your keywords for tagging
4. Create Publishing Schedule - cross link with other posts - can you do it once everywhere?
5. Automate!
6. WHERE ARE YOU GOING TO TAKE THEM?
   1. When you get them to the Bus Depot (Group), take them to a platform you control!

LinkedIn (B2B)

1. Create 3 'pages'
   1. Personal Page - profile to create an emotional connection
   2. Biz Page - profile to create an emotional connection
   3. Group - profile to create  rational connection
2. Build the core features, go free until you can't or doesn't make sense.
3. Focus on Connections
   1. Start with your list
   2. Connect with businesses to follow - Advanced People Search
   3. Request Introduction for 2nd and 3rd level
4. Events
   1. Graphics - Get the Attention
   2. Brand the Title - Get the Open
   3. Make the Description Compelling - Get the Action
   4. Date & Time - make sure it right - use the timezone feature if appropriate
   5. Event Location - Challenging for online events
   6. Keywords - use your keywords for tagging
5. Create Publishing Schedule - cross link with other posts - can you do it once everywhere?
6. Automate!
7. WHERE ARE YOU GOING TO TAKE THEM?​
   1. When you get them to the Bus Depot (Group), take them to a platform you control!

Next Week - "Make People Raise Their Hand". This will set up the following weeks on the specifics of using Facebook and LinkedIn smartly and safely.  

In the meantime, here are some things you can do:

1. Follow the Beat The Lockdown Series all season.​
2. Get your business growth news everyday from IBGR.Network
3. JOIN the IBGR Community
4. DOWNLOAD the IBGR Growth App
5. RESEARCH anything related to Starting, growing, or Exiting a business on the IBGR Network

We are your single, one stop source for business success, period, end of story.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.