BEATING THE LOCKDOWN...WHILE YOU HAVE STILL HAVE A FUTURE; MAKE PEOPLE RAISE THEIR HAND - WILLIAM EASTMAN
Today's Show focuses on how to rethink your messaging to avoid 'wrongthink' and the cancel culture AND NOT GIVE IN TO THE ...
PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"
Here we are at the beginning of 2021 and hoping to put 2020 behind us. Unless you were one of the lucky owners who had the right offer at the right time, the majority of entrepreneurs took a big hit last year. It is forecasted that business revenues for 2020 is 1/3 of 2019! How many owners do you know that are already out of business?
This series of shows are not about good news. We are very pessimistic about the immediate future - the next 6 months. That emotion is based on the arbitrary nature of global lockdowns.
Last week we covered an external view of strengths and weaknesses (BEATING THE LOCKDOWN...WHILE YOU HAVE STILL HAVE A FUTURE; ABUSE THE ABUSERS), now lets examine this from the customer's perspective.
If you want to understand our position that the reactions are not science based, checkout our show: REAL DATA, NOT LIES
LISTEN > ENGAGE > APPLY
Let's start this with the obvious. We no longer live in an environment where your beliefs or ideas can be expressed honesty if outside the accepted narrative. I wish it was different but it is what it is. So that means that we have to speak differently, our messaging must be less obvious and appeal to something deeper within the customer.
Our premise and approach is based on the idea that there are people who will buy your offer - raise their hand - if they know of you and you are part of the buying decision.
Today's show focuses on how to speak the truth at a deeper level.
Key Issues - Owner Perspective:
What Do I Need To Know
What You Need to Do
Next Week - "The Facebook Depot" starts the specifications of how I use their reach, they are using me and my data, to assemble my band of compatriots and load them on the bus. Next question which we will address in 3 weeks - where is the bus going?
In the meantime, here are some things you can do:
We are your single, one stop source for business success, period, end of story.
Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download