Beginning Your Own Strategic Referral Team - Steve Sweeney

The Referral Guy
S5 Episode 1
Episode Title – Beginning Your Own Strategic Referral Team

​Introduction

Referral marketing is all about getting others to say good things about you when you’re not around. So building a team who are all on the lookout for opportunities to say great things about you makes perfect sense.

If other referral marketing avenues are not working for you, you may like to learn a little about putting your own team together. Once trained, each team becomes a business community capable of sustaining itself by generating referrals into the future.

Show Objectives
This show outlines the process that leads to the formation of Strategic Referral Teams and teaches why referrals matter so much to business owners.

What You Need to Know 
SRTs are like no other form of group referral marketing because – 

• They are formed by bringing together business owner’s networks so the right relationships already exist,
• They are made up of 6 – 10 business owners who service the same target market,
• There is only one profession per category, 
• They are not aligned with any organisation,
• There are no membership fees, 
• Your meetings are not recruitment tools for a parent organisation, 
• Your meetings are referral generation strategy sessions,
• You are not forced to bring visitors,
• Your group sets its own culture and standards,
• You meet according to your group’s schedule,
• They are free-standing entities controlled by the members,
• Members are highly trained in the art and science of referral marketing, 
• External group management and guidance is available.

What You Need to Do
When formed, Strategic Referral Teams will remarkably improve the number of referrals members receive. If you are considering putting together your own SRT, contact a referral marketing expert who’s fully conversant with their structure, referral marketing strategies, how they work and the traps to avoid.

Contact Steve at info@referralacademy.com.au for further information.

Previous Show
Season 4 Greatest Hits
Referral groups are a thing of beauty when they are working well. Unfortunately, too many do provide significant benefits to their members because the knowledge of how to create the culture of referrals does not exist within the group. As with many things in life, acquiring the knowledge is the easy part. Knowing how to implement is the hard part.

This show was an amalgamation of dozens of tips and strategies that will enhance your ability to attract referrals. Listen and take notes.

Next Show
Get Your Referral Group Culture Right from the Start
Understanding how to create a healthy group culture is part art, part science. This show will inform you of a few of the tips to employ when shaping your referral group’s culture.

From trust and bonding to standards and management, this show will elevate your group from the doldrums to the stratosphere.

Your Host and Resource

Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au

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