BFY.11 (BUILDING IN FRONT OF YOU) OUR PERFORMANCE PLAN FOR 3QTR21 - WILLIAM EASTMAN

Well there is open kimono and then there is real open kimono - we have arrived. Today's show is a 'state of the business' report on where has happened since the end of 2020 (the last Building In Front Of You series). Other than some financials, we are concealing nothing.

INTRODUCTION
The purpose behind the series is to share what we intend to do, what did we do, what was the result, and what are we going to do now. We use an unique process for building business plans that actually provide value.

Ours are based on the growth phase of the company. Since we are still in the startup mode - the plan is a focus on Performance - proof of business idea and creating sufficient and predictable cash flow.

OBJECTIVES

1. Understand our process for creating business plans that are operational and focused on execution.

WHAT YOU NEED TO KNOW
The IBGR Story To Date - 1QTR21 & 2QTR21

• Built supply (Hosts) to 40, most in Australia and North America
• Allowed maximum amount of freedom to Hosts on Show Selection
• Reached 1k unique listeners a week, 500 returning listeners
• Monetized Season 5, lost 50% of the Hosts (equaled the projection)
• Achieved Profitability
• Partnered / outsourced Marketing to Crisp & CO out of Adelaide Australia
• Creating Global / Virtual Incubators & Accelerators

The 3QTR21 Performance Plan
Aspirations

• Virality - (1) 168 slots filled with best talent for intelligent engagement; (2) 18,000 new listeners per month; 
• Retention - (1) 90% of hosts renew; (2) 1,000 returning daily listeners; (3) 1,800 subscribers

Goals & Objectives - Hosts

• Enhance Host business performance
• Attract new Hosts by niche
• Total value provided exceeds cost of hosting a season
• Buildout new platform to coach Hosts OnAir performance
• Build new platform for Hosts to manage their accounts

Goals & Objectives - Listeners

• Implement 'Demand Based Programming' - listeners determine show's and topics
• Standardize opening new Seasons
• Create monthly Meet & Greets
• Increase engagement in private groups (Facebook and LinkedIn) by providing applications and tools
• Promoting upcoming Incubators & Accelerators

Goals & Objectives - Scaling

• New Platform configured for Hosts, Hosts' clients, IBGR Subscribers
• All processes platformed
• All process have SOP's and PD's
• Expand partnerships with Advisory Cloud & growth10

The next level, not represented here, have the objectives broken down into tasks and assigned to the right person - Process and Position. Everything has a budget for materials and labor to determine cash demand or pricing.

WHAT YOU NEED TO DO

1. ​Join our Facebook Group
2. Join our LinkedIn Group
3. Download the mobile APP