This might be the toughest decision in business regardless of size or age - when is it not working or 'When Do I Reset?'
Today's show I will share our journey based on 5 startups; 2 successful, 1 failure, 1 zombie and IBGR.
This is a question that all business owners and executives must answer at various times in the company's development and growth. It only happens with an unblinking analysis of you first, then everything else. This analysis must be merciless with no excuses otherwise the truth will not be found. Being delusional is a guarantee for failure.
You're the one that decided on the entrepreneurial life so now deal with the decision.
Self examination is always difficult even you are truthful with yourself - is your view of the current state of business correct? If you run a business this is actually easier than it seems; what are the numbers? Your return on Marketing & Sales tells the story. You have invested how much and what has it produced? The same can be asked of equipment purchased or people hired. What you need is a realistic picture of return on investment.
Once you have that metric, it is harder to track down the real cause. Start with looking at all of the potential causes. Here is my approach to look at the big stuff.
Your Answers to Resetting the Business or Fixing It
"The World Of Business At Your Finger Tips"
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