I took last week off and replayed the previous week on when to RESET or FIX what is not working. Last week I was working on it and today's show is a report back - what did we RESET and what did we FIX; and most importantly - why.
Our business problem is not unique but is not common. Most business owner's business model is one-sided - you have supply - things to sell and need customers or you have demand - customers and need things to sell.
IBGR's business model is two-sided, we have to build both supply and demand simultaneously. What does that mean? We have to put quality programming on the air - great hosts with indepth knowledge of what an audience needs and an audience listening. Trust me - solving both at the same time is situation to avoid if you can help it.
It is within this context I will cover what decisions were made and what is currently happening at a rapid pace.
Last time we had this conversation I remarked on the difficulty of doing this type of analysis because as the owner you must confront reality no matter how ugly. In my case the root cause of the problem was me and how I am allocating time.
I was delegating, no really abdicating my role on a few critical issues like an upcoming Global Growth Forum that was critical to both supply and demand. We outsourced Marketing & Advertizing to a great agency in Australia, in fact their president joined our organization so this more of an alliance than a contractual relationship. I didn't make their work a priority in terms of my calendar. I allowed them to handle it and turned my focus on other items - important, but not critical.
This forced me to examine how I used time and it wasn't pretty. The following is what we are doing to overcome this oversight and it starts with insufficient time spent working ON the business and too much working IN it.
Your Answers to Resetting the Business or Fixing It
"The World Of Business At Your Finger Tips"
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