SHOW SCRIPT Episode 1. Season 5.
Richard Miller – Build Your Brand.
Show Objectives - The Why
Build Your Brand Season 5 Overview.
Your brand helps you connect with your customers emotionally.
A good brand connects with people at an emotional level, they feel good when they buy the brand.
Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
This season we explore brand, branding and the need for a full understanding of the why, how and what of your business.
Key Issues - Owner Perspective:
Build a brand pyramid:
Written by - Richard Miller – Brand Director, Crisp & Co.
Innovation, creative content and strategic communication specialist.
Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006.
Experienced in both media sales and buying, Richard was responsible for multi-million-dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising).
Taking a pragmatic and results focused return on investment approach has established Crisp & Co. as the go to creative and communications agency for local and national businesses seeking expertise in business insight, creative content and strategic communication.
With a lifetime of experience operating small to medium businesses and working closely with both local and national brands, Richard is well positioned to take a holistic view of a full marketing and sales plan with a keenly trained eye on creative concepts and communication strategy.
Along with wife and work colleague Siobhan Miller, Richard also co-hosts the podcast series Mad Man & The Hospitalian; interviewing highly successful professionals from business, marketing and hospitality backgrounds around Australia, discussing the highs and lows of their careers and asking the ultimate question; ‘what is your definition of a fruitful life?’.
Find out more about Crisp & Co. here www.crispand.co and listen to Mad Man & The Hopitalian wherever you get your podcasts. Connect with Richard on LinkedIn
new choice for BUSINESS SEARCH
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