Build your people. Build your brand. - RICHARD MILLER & LUKE WALSH

Richard Miller - "Building Brands & Selling Stuff"

This is Episode 2 Season 3 – Build your people, build your brand and today I’m lucky enough to be joined by a great business associate and friend of mine Luke Walsh.

Luke Walsh has over 13 years’ experience in building, developing and retaining direct and consultative sales forces across multiple industries.

In this episode, Luke and I chat about some of the greatest challenges and identify what solutions proved to be critical in achieving Salesforce Development success.

Luke is now the director of Gamut Media, a full-service digital agency as well as being involved in numerous other start-up businesses.


SEGMENT 1. SETTING THE SCENE.

• Luke gives us a bit of background on himself.

 

• We talk about the community we are building at IBGR and ask Luke how important is it for business leaders to share and collaborate?

 

• Luke tells us about one of his greatest successes and one of his biggest failures.

SEGMENT 2. WHY?

• Why should we invest so much time, money and effort into our salesforces?
• Why should salespeople care about their own development?
• Why is it important that we still build business models around human salesforces when so much of our purchasing is done online these days?

SEGMENT 3. WHAT?

• What are some of the best techniques that work when building salesforces?
• What methods can we use to understand the drivers for salespeople?
• What training programs has Luke considered or used in the past that have been effective?
• What is the biggest tip Luke can give a business owner managing and developing a salesforce?

SEGMENT 4 HOW?

• How do you identify an underperforming salesforce and how do you implement the techniques for development we discussed earlier?
• How do you encourage superior performance in a challenging market?
• How do you keep your teams ahead of the game and sharp?

Written by. Richard Miller – Brand Director, Crisp & Co.

Business insight, creative content and strategic communication specialist.

Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006. 

Experienced in both media sales and buying, Richard was responsible for multi-million dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising). 

Taking a pragmatic and results focussed return on investment approach has established Crisp & Co. as the go to creative and communications agency for local and national businesses seeking expertise in business insight, creative content and strategic communication. 

With a lifetime of experience operating small to medium businesses and working closely with both local and national brands, Richard is well positioned to take a holistic view of a full marketing and sales plan with a keenly trained eye on creative concepts and communication strategy.
 
 
Along with wife and work colleague Siobhan Miller, Richard also co-hosts the podcast series Mad Man & The Hospitalian; interviewing highly successful professionals from business, marketing and hospitality backgrounds around Australia, discussing the highs and lows of their careers and asking the ultimate question; ‘what is your definition of a fruitful life?’.

Find out more about Crisp & Co. here www.crispand.co and listen to Mad Man & The Hopitalian wherever you get your podcasts.
Connect with Richard on LinkedIn

​

---

C4.02.3AA