Richard Miller - Building Brands & Selling Stuff
Show Objectives - The Why
Half my marketing works, I’m just not sure which half.
This show explores the need for marketing metrics, distinguishes marketing from sales and analyses what tools can be implemented to ensure an efficient and productive marketing campaigns.
Marketing Metrics and Key Performance Indicators (KPI’s) are measurable values that are used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels.
However, it’s important to remember that marketing metrics operate across a variety of different channels, from email marketing and social media, to your website, you must make sure that you choose the appropriate marketing metrics for each channel.
Key Issues - Owner Perspective:
Written by - Richard Miller – Brand Director, Crisp & Co.
Innovation, creative content and strategic communication specialist.
Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006.
Experienced in both media sales and buying, Richard was responsible for multi-million-dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising).
Taking a pragmatic and results focussed return on investment approach has established Crisp & Co. as the go to creative and communications agency for local and national businesses seeking expertise in business insight, creative content and strategic communication.
With a lifetime of experience operating small to medium businesses and working closely with both local and national brands, Richard is well positioned to take a holistic view of a full marketing and sales plan with a keenly trained eye on creative concepts and communication strategy.
Along with wife and work colleague Siobhan Miller, Richard also co-hosts the podcast series Mad Man & The Hospitalian; interviewing highly successful professionals from business, marketing and hospitality backgrounds around Australia, discussing the highs and lows of their careers and asking the ultimate question; ‘what is your definition of a fruitful life?’.
Find out more about Crisp & Co. here www.crispand.co and listen to Mad Man & The Hospitalian wherever you get your podcasts.
Connect with Richard on LinkedIn
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