BUILDING IN FRONT OF YOU - WILLIAM EASTMAN

PROFIT RADIO..."Grow With Us"

Introduction
I didn't intend this series to be a companion to another launched this week - "Living The Life", but as I built out the content for the next 8 shows, it became apparent I was telling the same story from 2 perspectives. "Living The Life" is from the perspective of a business executive building an empire or living a more balanced life with the extra time. "Building In Front Of You", this series, is the current story of taking an idea and transforming it into reality - IBG Radio; the act of creation that represents all businesses.

"Building In Front Of You" is our story told from the inside, warts and all. I call it open kimono, we hide nothing except the identity of the guilty to avoid public embarrassment - excluding me. Why would you listen? That is simple. You may not be building a radio station but you are building something that does resemble Frankenstein's monster - a collection of parts brought together in a new way. This is not only our story, it is your story. Catch up to where we are, then watch it unfold.

Before we get started one last thought. Look at IBGR as your CGO - your fractional Chief Growth Officer, a partner for Living The Life on Your Terms. We have built a platform that moves beyond the one-way conversation of radio and podcasts to real relationships; our Community of Commerce.

Start by joining my new group in the Community of Commerce - Living the Life where we can discuss how The Life is effecting you. I have a script ready for you in my group - all you have to do is join.

Download>Listen>Apply

Objectives - The WHY
The why of listening and following is simple - you can witness how the sausage is made, why the decisions made were made, and how it turned out. Your WIIFM - pickup something smart when we are smart, avoid something stupid when we are stupid. Enough said.

Last thought - our goal at IBGR, be a game changer for you.

Key Issues - Owner Perspective:

1. Why do I think this will work?
2. What will it take to execute and make it successful?
3. Am I willing to make the personal and financial investment required?
4. I can't do it alone - where to find the team?

What You Need to Know - The WHAT

• Show BFY.01 - Building In Front of You
  • North America: Friday 10am Saturday 10am (NY)
• Show BFY.02 - Who Had This Crazy Idea?
  • The band of crazies and what is the end game for "More Than a Station - A Network of Entrepreneurs for Entrepreneurs".
• Show BFY.03 - Why Are We a Revolution?
  • We may think that, why would audience share that view?
• Show BFY.04 - A Performance Plan, not a Business Plan
  • How Will We Know When We Get There? Then what?
• Show BFY.05 - So How Does This Radio Thing Work?
  • This is a frankenstein of other businesses, of other body parts, how do we make it sense of it so you can?
• Show BFY.06 - Go Soft Before Going Hard?
  • Seasons 1 & 2 The Soft Launch - learning from doing and testing.
• Show BFY.07 - How Hard is Hard?
  • Season 3 The Hard Launch - no more excuses for not selling.
• Show BFY.08 - What Does Agilean Look Like Here?
  • Season 4 Build on Demand - here is the revolution.
• Show BFY.09 - The Never Ending Story

What You Need to Do​​ - The HOW

1. Download the app
2. ​Listen to Living The Life Series Live or Podcasts
3. JOIN the Community of Commerce - Living The Life
4. Show Up Next week

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The purpose of this show was to tell our story so you can take advantage of our lessons learned when building your business.

We are your single, one stop source for business and personal success, period, end of story.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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BFY.01