BUILDING OPERATIONS FOR A STARTUP - SHOW 6: ONE MORE THING BEFORE YOU START - HOW ARE THE BEST OF THE BEST DOING IT? WILLIAM EASTMAN

The last two shows - 4 & 5 focused on customer needs and technical specifications - both at internal to your offer / customer match. We didn't address one of the main issues - how are you going to make and deliver the MVO

EPISODE 17: WHY BENCHMARK?
Benchmarking is nothing more than looking around a various industries: (1) your competitors, and (2) similar business models to identify how the best of the best are building, making, delivering their offer. You can either go in the dark and build it on your own or you can save yourself allot time and pain and learn from others. 

Topics:

• Lowest Cost Producer of Best Quality Offer (LCP/BQO)

EPISODE 18: TYPES OF BENCHMARKING
There are several approaches to benchmarking your organization, it all depends on what you are looking to learn. Below I provided 3 of several options and these represent what a small business owner wants to know.

Topics:

• Performance: involves gathering and comparing quantitative data (i.e., measures or key performance indicators)
• Practice: involves gathering and comparing qualitative information about how an activity is conducted through people, processes, and technology.
• External: compares metrics and/or practices of one organization to one or many others

EPISODE 19: WHERE DO I FIND THE INFORMATION?
Time to start your research muscle. Like building your first offer or finding the right customers, this is the business muscle and the one you will use over the entire span of your business life. Here is the paradox of successful business ownership - spend enough time to understand what you are trying to do then act with urgency to turn knowledge into action.

Topics:

• Statista
• Hoovers Dunn&Bradstreet
• SCORE
• Sizeup.com
• IBGR GROWTH APP

EPISODE 20: HOW FAR SHOULD I TAKE IT?
This last episode is easy to explain but hard to define. You are going to look at 2 states of the business: where you are and where are the best? That is simple now for the hard part - how close can you get to the best in this iteration?

Topics:

• AS IS vs. SHOULD BE vs TO BE

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