Last week in Show 7 we covered the Planning Stage to create a process that will increase the probability of success of your initial offer. Today in Show 8 will start addressing all of the potential variables we will test during the research, build, and testing of the offer prior to a full launch.
EPISODE 25: WHAT ARE THE REAL SUCCESS FACTORS?
OK time to pull our research together and focus on the specifics of the build, and that starts with customers. The following topics are the major areas you must drill down on to get a clear picture of required Design Requirements.
EPISODE 26: TARGETED CUSTOMER(S)
Starting with the most important issue, who is the highest probability customer who will find value in your initial offer and willing to buy first or early.
EPISODE 27: OFFER CHARACTERISTICS
Now we have a buying persona which means we know how they search for information, what they evaluate about the company and its offer, and arrive at the decision to buy. Let's make all of those elements obvious and easy to find.
EPISODE 28: MARKETING TIMING
So far our focus is on being right. There is one problem. Being right at the wrong time will lead to failure and therefore the market situatio needs to be accessed.
Next Show: Creating a list of testing variables.
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