James W. Bryant - "Better You 4U - An Entrepreneur's Journey"
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Building your brand as a company and an individual takes time. You want people to instantly recognize what your company stands for. You can have a catchy slogan and all of the right marketing and sales copy but that type of brand recognition that you want is built through every interaction that you have with your potential customer.
Anyone can say the right things but not everyone backs up their words with actions. The reality of your brand has to permeate through your entire process and your entire organization. We have talked extensively about each step of your customer journey and how you need to see the world through the eyes of your customer. It is critical in managing your brand to continue to engage you community. The actions that you take will help build credibility with your audience allowing you to build your community, your customers and transform customers into long-term clients.
Episode Objectives - The Why
Brand management is not reserved for big corporations with large marketing budgets. The size of your marketing budget does not always correspond to the size of the impact of your brand. As a small business owner you want to amplify the impact of your brand to create instant recognition of the problem that you solve and the value that you bring. The objective of this episode is to level the playing field by providing you with budget friendly suggestions for to amplify your brand.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. You have at least two brands – Your personal brand and your Business Brand
2. Your branding shows up everywhere you are
3. Your brand is impacted by everything that you do
4. Brand Evaluation
What You Need to Do - The How1. Conduct a brand evaluation
2. Be consistent (Budget Friendly Solution)
3. Use the power of your community
Previous: Your CTA - https://podcast.betteryou4u.com/1-your-call-to-action-james-bryant
Next: Customer Referrals – Why You are not getting the results you want
Links and Resources
1. Webinars: Upcoming Webinar
2. Webinar Recordings
3. IBGR – Season 5 Survey
https://www.ibgr.network/facebook-community.html or https://www.ibgr.network/linkedin-community.html):
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
James W Bryant - Helping you Succeed in Business and in Life
Over the past 20 years I have helped managers and key executives solve the work-life balance dilemma. I empower those who refuse to accept that you must choose between a successful business or a successful life. Working together we will increase your productivity helping you to solve the work-life balance dilemma, allowing you to focus on growing your business. Pursue the life of your dreams without sacrificing the business that you want.
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