Introduction
This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months. Show Objectives Explore a list of potential objectives for increasing lead conversions, increasing qualified leads, increasing close ratio's, increasing social media reach and converting to sales, increasing post sale revenue by existing customers, decrease the cost of poor service quality. What You Need to Know Marketing
What You Need to Do Marketing
Next Show: C.021 Brand Perception
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