What is a seriously social business season overview - SIMONE DOUGLAS

Simone Douglas - “#SeriouslySocial”

Introduction

So we have come to the start of Season three and here we sit as a stage three company and now its about solidifying our revenue streams and making the most of our people and our opportunities so let's take a good look at what it looks like when you have a sales and Marketing strategy and the processes in place that are going to build upon.
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So what is a seriously social business anyway? Its time for us to take a serious look at the operational realities of understanding how our sales and marketing forms relationships with our customers for the lifetime of their journey with us as a business.

It is easy to get distracted by all the noise in the business world at large but jump day which is what I prefer to call Wednesday rather than it’s time honoured mantle of “hump day” is your chance to settle in and work on your business in ways that allow you to make the most of your opportunities today, tomorrow and forever.

IBGR is a global community of commerce committed to your success and our programming is designed to give you the tools and resources as well as the one percenters you might be missing So buckle up because Season three is going to be a ripper  if you put the learnings into place you will be all set to belt 2021 out of the stratosphere. After all We didn’t wake up this morning and decide to own an averagely successful business now did we?


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​Show Objectives - The Why
The purpose of today’s show is to give you an overview of what we are going to get our teeth into in this season of “Seriously Social”  as we really embrace the humanistic approach to sales and marketing  for Stage III companies. The information we will cover over the next 12 weeks is an in-depth set of sales and marketing topics which deal with the items that need to be reviewed implemented and refined  when your company has entered into Stage III

Remember at Stage III you are a business that is getting ready to consolidate growth to date, solidify your systems and processes and get ready to level up to Stage 4.

Key Issues - Owner Perspective:

1. Making sure our objectives fit with those of our customers
2. Is our sales process one of surprise and delight for our customers or is it like pulling teeth? Where are the road bumps?
3. Are the expectations we are creating through our marketing messaging being delivered at the end or are we breaking our brand?
4. What are all the touch points or “moments of truth” on the customer journey
5. What are the metrics and benchmarks we need to be across and how are we performing?

What You Need to Know - What we will be covering

1. Story telling versus story selling and customer alignment - the operational realities of understanding how our customers use our product or service and what their results are on the journey.
2. Does your 6 word story measure up or are you faking it until you break it - looking at it through a marketing, sales and service experience perspective are we delivering on the expectations we are creating. Do we live our values every step of the way or are they just a poster on the wall?
3. The feedback loop for consistent improvement (User Friendly & Results driven) how is our product or service working for our customers now they are part of the family and how do we assess that and maintain our relationships and brand positioning.
4. The bread & butter, cream and dream customers; how to recognise them and what they mean to your business - understanding how the customers are buying and their paths of travel to your door, who are my best accounts or business family members and why cost of acquisition in comparison to top line sales is a critical factor.
5. The relationship debate - are you burning contacts or creating raving fans  - if you are going to improve the customers experience how do you surprise and delight them in some way. The one percenter that creates raving fans and memorable moments.
6. Hidden wins and missed opportunities - What opportunities do you have to increase purchase frequency, upsell, cross sell, or diversify to grow your wallet share with your customers?
7. Making new friends and building relationships - Now it is time to identify who else is out in the market that we haven’t reached and who is floating in the adjacent markets that we need to talk to. This is not just the direct sales but the referral relationships we should be building and accessing to future proof your pipeline
8. Bright Shiny objects and old favourites when it comes to sales - The difference between Acquisition and Retention within your organisation and what it costs you on both sides of the coin. How to evaluate your processes to ensure you have a balanced book and who contributes to the journey.
9. Baby and the bathwater - customer recovery that works for you - You are never going to get it right all the time. Deliver on promise and recover when you do not. The hidden path to profitability in the long term
10. The numbers game understanding the metrics that matter when it comes to sales. - How to interrogate your numbers and ratios to ensure that your team is running on all cylinders, whether you are at capacity or there is room to move, where coaching is required and what to look at from a sales coaching perspective
11. Flying or falling are you ready to leap? - Season recap did you put all the checks and balances in place to make sure you are set to soar rather than crash land.

What You Need to Do​ to make the most of our current and future programming for your business

1. Join our Community of Commerce to get access to all of the episodes in all lanes including Finance, Operations, Sales, People, & Owner as Executive.  Plus you will get the newsletter which is full of great information.
2. Determine what stage your business is in.
3. Search for the Podcasts that address the topics that most interest you.
4. Interact with us.  Give us topics you want to hear about. Or send in questions and we will do our best to get you answers.
5. Plan to spend time putting lessons learnt and aha moments into practice.  Let us know how it goes.
6. Get ready to hit the ground running in 2021 we are forward planning here and future proofing

Shows
Previous: Episode C3.012 Season Two Recap  
Next: Episode Season 3 Episode C3.302 Story telling versus story selling and customer alignment

Written by Simone Douglas 
The Publican & Licensee of the Duke of Brunswick Hotel, Executive Director for BNI Adelaide North one of the biggest networking organisations in the world, the driving force behind South Australia’s leading social media agency, Social Media AOK and best-selling author with her first book “Seriously Social – turning your online game into real-world gain”. Her next book “The Confident Networker” is set for release on November 6th.

Simone also serves as Deputy President of the State Chapter Committee South Australia for the Franchise Council of Australia and sits on the Franchise Advisory Council for BNI Australia

You can connect with Simone on any of her seriously social platforms
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