Today is part 3 of a 5 part, 45 show series on the Technology of Business. It runs 5 days a week over the next 9 weeks and is structured by our approach to a Balanced Scorecard for measuring and managing the business.
A quick reminder for anyone unfamiliar with our methods:
F = (O + C + P)E
Financial Performance is the result of how well the Entrepreneur/Owner/Executive leads and manages Operations, Customer acquisition and retention, and has People invested in the future of the business.
The previous shows we covered Financial Performance & Processes Under Control. this show is an overview what you need to build to deliver on promise and all of the corresponding support processes.
Here is how the Balanced Scorecards converts into our weekly programming:
Let's start with this premise - there are people out there who want what you have. The question is do they know enough about you and the offer to make an intelligent decision?
Your marketing efforts have only 2 purposes - create awareness to ensure the customer will consider you when making a buying decision, and bringing qualified leads into the sales funnel.
The last 15 months has tested everything I know about marketing & sales. Building supply and demand at the same time has been challenging and we arrived at the following issues that elements in our marketing, sales, and service process:
Today's show is designed to lay the ground work for Part 3 of our 5 Part Series on the Technology of Business. We will tell the story of how the team at IBGR is handling the interesting marketing and sales problem of building both supply (hosts and shows) and demand (listeners) at the same time. It is a delicate balance of promising what you don't have but will and then executing to make the claim true.
WHAT YOU NEED TO KNOW
WHAT YOU NEED TO DO
"The World of Business at Your Fingertips"
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