C5.004 (Inside the Customer) BUYERS ARE OUT THERE - GET THEM TO RAISE THEIR HAND - WILLIAM EASTMAN & TIM FITZPATRICK
Today is a fun show. I get to interview and share ideas with a well known marketing professional - Tim Fitzpatrick. He is the President of Rialto Marketing in Highlands Ranch Colorado.
Tim is on the line and will be joining us shortly - so let's get started.
Our title, "Buyers Are Out There - Get Them To Raise Their Hand", is based on the premise that if you have done any market research, there are people who want what you sell. The challenge is creating awareness, they know we are here and how our offer would impact their business. If we can get here then the problem is closing the deal.
Tim and I will cover awareness and making buying decisions.
WHAT YOU NEED TO KNOW
I have a simple solution to the Marketing vs. Sales Problem
WHAT YOU NEED TO DO
"The World of Business at Your Fingertips"
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