Marketing & Sales is the easiest part of a business to understand: you make people aware of your existence and offer, you help them identify why they need you, and how your solution is their best choice.
We are exchanging weeks 4 and 5. I have an incredible interview for Show 4 Buyers Are Out There - Get Them To Raise Their Hand. Tim Fitzpatrick of Rialto Marketing will be joining us for the full hour.
Today we jump ahead to the sales funnel and discuss both a generic model for understanding how it works and our own version we use at the station.
WHAT YOU NEED TO KNOW
The model we use has been an industry standard for the last 50 years: Qualified Leads become Suspects who become Prospects whom buy and become Customers and post sale Support. More importantly it is where we started, in the TO DO section I will explain what we morphed it into.
WHAT DO YOU NEED TO DO
"The World of Business at Your Fingertips"
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download