We are picking the conversation from the second show of the season. The smartest move in the journey of powerful customer relationships is built on data. This requires the type of relationship where the customer is honest and you are transparent. That is possible if you can convince them of one thing - you care about the impact of the offer on them and will risk being truthful.
Emotions, perception, intuition matter but it is only a productive tool if based on facts. Today's show covers how to build a data based relationship that will last as long as it should.
WHAT DO YOU NEED TO KNOW
WHAT DO YOU NEED TO DO
What To Measure
How To Measure
What To Do With The Information
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