LET’S TALK CUSTOMERS CUSTOMER ACQUISITION COSTS, LIFE TIME VALUE & RETENTION - Raj Kapur
Episode A2.008 Cashflow
The old saying that cash is king' is never more accurate than when dealing with a startup.
When you first start a new business, it can feel overwhelming as you are surrounded by a multitude of things to do which includes all the back end operations, sales, marketing … you know what I am talking about here. Many times Cash flow takes a back seat .. which can be the biggest mistake and one of the causes of small business startup failures.
Cash Flow or what is commonly referred to as Working Capital is the heart of any business,” “Without it a business cannot survive.
As a startup, understand that a cash flow statement is a mandatory statement that records cash and cash equivalents that are coming in and leaving the company. The key function of the CFS is to let investors and lenders take a look at how your company's finances are being managed and where your cash is coming from.
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