BUILDING OPERATIONS FOR A STARTUP - SHOW 13:Â STARTUPS AS EXPERIMENTS - THE MODELÂ - WILLIAM EASTMAN28/3/2022
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Today is Show 9 and we plunge into the depths of details. We are going to cover how the company's executive, you the owner, and the people building the new MVO need to interact with prospective customers.
This is a final validation of the offer characteristics and design specifications before starting the prototype. It will be build with feedback along the way so this isn't the only bite at the apple, just the second. You are testing all of the information assembled and validating your understanding is correct. BUILDING OPERATIONS FOR A STARTUP - SHOW 8:Â UNDERSTAND WHAT YOU ARE TESTING Â - WILLIAM EASTMAN14/2/2022 Last week in Show 7 we covered the Planning Stage to create a process that will increase the probability of success of your initial offer. Today in Show 8 will start addressing all of the potential variables we will test during the research, build, and testing of the offer prior to a full launch.
BUILDING OPERATIONS FOR A STARTUP - SHOW 7: TURNING THE PLAN INTO REALITY - WILLIAM EASTMAN7/2/2022 Today we pull together everything covered in Shows 1 through 6. The last Show we focused on building internal processes and now shift focus back on the customer and the offer.
This is the plan you need to build to ensure 3 things: (1) MVO, (2) customer offer match, (3) speed to market. This entire process can be accomplished in months and sometimes weeks depending on the complexity of the initial offer The last two shows - 4 & 5 focused on customer needs and technical specifications - both at internal to your offer / customer match. We didn't address one of the main issues - how are you going to make and deliver the MVO
Last weeks Show Four, we covered your initial offer, your MVO. That was just to set up what you need to start the design process and lack the detailed process we will cover later in the Season.
What really starts the process is your analysis of the bigger issues, the market, and competitors.; and that is where we are today. BUILDING OPERATIONS FOR A STARTUP - SHOW 3: WHAT MUST YOU KNOW BEFORE BUILDING IT? WILLIAM EASTMAN17/1/2022 Quick review. In Show 1 we provided an overview of our 13 weeks together with an emphasis on startups as experiments until the business idea is proven.
Show 2 expanded on the 'Startup as an Experiment' idea to cover some of the tools which we will expand on today. Last week in Show 1 we covered the concept of the MVO or Minimally Viable Offer; what is the minimum we can build and sell as our first offer. The idea was to create a well researched but quick to market offer to initiate sales and gain customer usage to improve the offer.
This week we are taking the same minimalist approach only instead of the offer, it is the processes required to build the offer and support systems to ensure the first sale is successful. 2022 has arrived and we are starting a new season, number 8 since our start in January 2020. It is always exciting to begin a new season and a new year at the same time.
If I could leave you with one thought about this series - it is taozen |
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